Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Winning a logo contest (Design Best Practices)
In the fall of last year, I was presented with an opportunity to submit a logo into a contest for the city of Lexington's 250th birthday. The winning logo...
Our “INs & OUTs” for 2024
We are not all New Year's resolution people in the Stratos family, but when we saw the “INs & OUTs” trend, we were in. Plus, sometimes it's easier to...
Batch this content so you can take a break this holiday!
We are all so close to the end of the year—less than two weeks, to be exact—and if you are like me, you are looking forward to spending a little extra time...
Three things you need to stop doing in your social media content
We're all trying our best to stay on top of social media by creating habits. But let's be real – not every habit we try is a winning one. Today, we're talking...
Questions to Ask Your Next Designer Before Hiring Them
Finding the right graphic designer for your project doesn't have to be intimidating—it can be an exciting journey filled with endless creative possibilities!...
What if content creation could be less stressful?
Creating content takes time and energy, but it doesn’t have to be stressful. For years, I’ve used this two-step process to create content: Brainstorm...
Your Business Prep Checklist for the Holidays
Are you ready for the holidays? The holidays are a busy time for businesses, and it's important to take some time to prepare so you can avoid any headaches. I...
5 Tips for Easier and Faster DIYing
Whether you love social media or despise it, you’re probably running out of time to manage it as you grow - especially if you’re doing it all yourself. It’s...
Printing Businesses We Love and Use (And You Can, Too!)
When we pass off a complete design file for print assets like business cards, stickers, or flyers, clients often ask, "Where should I get this printed?"...
Your Social Media Interaction Checklist!
There’s no question that social media is an invaluable tool for businesses because it opens up opportunities for brands to “be more human” and interact...
Why I stopped making reels to grow my Instagram account
In April 2021, I started a brand new Instagram account for a passion project, Widows Lost & Found. My content strategy was pretty inconsistent, but one...
Six Automations We Use in Our Marketing Strategy
Today we're talking about my secret weapon in marketing: automations. Marketing automations save time and effort so you can enhance customer engagement and...
5 Tips for Batching Your Content
Are you ready to give batching your content a try, but you’re not quite sure where to start? We’ve got you covered. Check out some of our favorite tips for...
The Formula to Our Lead Gen Machine
The pursuit of effective lead generation can be a complex and challenging process, especially because there are so many methodologies out there. But at...
Should You be Adding a Double Space After a Period?
The short answer: No. Why We Were Taught to Add Two Spaces After a Period Do you know why people originally added two spaces after a period? Because of...
How Stratos Helped Me Save Time and Lose Stress
11 years ago, I founded a nonprofit that provides free quality education to children in Tanzania. While I enjoy writing, I didn’t feel equipped to run any...
The reason why we won’t do ads for you…
Most people know that ads are something you pay for to get more leads. And although that is true, it’s not exactly as simple as that. It’s very possible that...
What is the one part of Lead Generation you SHOULD be doing?
If you've been around Stratos for a while, you know we're crazy about our Lead Generation Machine. Here's how it works: we combine social media, email...
A Foundation for your Marketing Formula
"Marketing" is a broad term. It covers anything from radio advertisements to old-school hand-lettered signage to NFC business cards and everything in between....
Show Us a Day in YOUR Life
You know showing your social media audience a day in your life builds credibility. The problem is, getting it set up seems like a chore. And you have enough of those. A group of social media experts is making it easy to document your world on June 2nd. You’ll have just what you need to shine a light on the most important person in your feed – you!
Creativity During a Slump
We all have those moments where we feel like we need to create something, even when we’re not sure what that is. Whether it's a social media post, an email,...
A Targeted Ad That Led Me to My Pet Moss
Right before Christmas, I saw an ad on Instagram for a company called Moss Amigos. The image featured a few glass jars, each with one green ball of moss...
4 Reasons to Batch Your Content
So you’ve heard us talk a lot about batching your content and you’re wondering, “What’s the big deal?” If you’re still logging into social media to create...
Organic vs Paid Social Media
When it comes to social media, there are two parts at play: the organic and the paid. They can work together and they can work separately. But one of the...