Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
New Year, New Plan: Jumpstart Your 2025 Marketing
As we look ahead to 2025, it's easy to feel overwhelmed by the sheer volume of advice, trends, and planning tools that bombard small business owners. But at...
Common Social Media Mistakes You Can Fix Today
"Everyone makes mistakes." Cue Hannah Montana But really, we all make mistakes on social media. We've compiled some super easy fixes we've seen on the...
Batch this content so you can take a break this holiday!
We are all so close to the end of the year. If you are like me, you look forward to spending extra time with your favorite people and taking a break from...
“Day in the life” B-roll Challenge!
Have you wanted to add more video content to your business’s social media but don't know where to start? We get it. It can be difficult not to get...
Our Go-To Tech Tools for Social Media and Email Marketing
People often ask about the tools we use to run our social media and email marketing smoothly. So, I thought I’d share our top picks! We rely on these tools...
How to use ChatGPT to make 5 social media posts within minutes
At Stratos, we're big fans of repurposing content. Not only does it save you time, but it also helps make your content last longer and gain more visibility...
Tips for Working from Anywhere: Lessons from Our Southern USA Road Trip
At the beginning of the year, my husband, our two-year-old, three dogs, and I hit the road for a three-month adventure through the southern United States. To...
A Case for Boosting Posts (AKA I Changed My Mind)
For years, I told clients, “Don’t waste your money on boosting posts.” Back then, it was true—boosted posts would only reach your existing followers, which...
Four Quick Tips to Instantly Improve Your Email Marketing Strategy
If you are like me, your inbox is full of promotional emails. I am guessing some of your reasons are the same as mine: I like to read updates from...
How Social Media Can Supercharge Your Email List Growth
If you've been around Stratos for two seconds, you know we LOVE email lists AND social media. Email is one of the best ways to keep in touch with your...
The 2 Types of emails you should be sending to your email list right now.
Whether you are a non-profit, brick-and-mortar, service-based, or online-based business (I could go on and on), if you have content you want or need to share...
The Stratos Social Media Club is a Small Business Owner’s Dream
Hi, I’m Kelsey. I take on too many tasks and then panic about completing them all. (Kidding, sort of). A little insight into my life: I run a nonprofit, teach...
Humans First, Workers Second
Is it possible to enjoy both a peaceful life and a solid social media presence? We all know social media can take a toll on our mental health, particularly...
What Does Katy Perry have to do with feeling productive?
Do you ever feel like a plastic bagDrifting through the wind, wanting to start again?Do you ever feel, feel so paper-thinLike a house of cards, one blow from...
5 Questions + Answers For Your LinkedIn Strategy
Confession: I have no LinkedIn strategy. I only recently started posting there for my nonprofit organization, and TBH, I need to improve my game. LinkedIn has...
10 B-rolls reels you can create right now!
B-roll. It's so hot right now. Well, in social media circles, it is. I am guessing you may have heard of it before. But let me give you a quick...
A Guide to Social Media Platforms: Where and What to Post
A new DIY Social Media Club member asked me today, what should I post to each platform? What's the difference? And let me tell you, I know it's confusing!...
Promoting Events on Social Media
Recently, I had a fantastic chat with Liv and Veo from Overflow After Dark Productions (OAD) about their social media strategy for event promotion. We covered...
Social Media Platforms: What’s the Difference? A Guide to What and When to Post on Each Platform
A new DIY Social Media Club member asked me today, what should I post to each platform? What's the difference? And let me tell you, I know it's confusing!...
Learn How (and How NOT) to Tell Stories for Business
Chicago - On May 8-9, Stratos Creative Marketing is hosting an in-person StoryBrand workshop to help small and medium-sized business owners integrate...
Three Tips to Spring Clean Your Social Strategy
Are you feeling like your social media strategy is all over the place and could benefit from some “spring cleaning,” but maybe you don’t know where to start? ...
World Storytelling Day
Last month, I went to experience The Moth in Chicago. It is a live storytelling event and podcast launched in 1997 in Georgia and is now worldwide. That...
5 Quick SB Questions to Improve Your Marketing
It’s almost embarrassing how often StoryBrand crosses my mind while I’m out and about. It’s like once you learn about storytelling in marketing, you can’t...
Leap Day
How are you using your extra day this year? Are you squeezing out as much as you can from every work minute available to you? Or are you spending the...