There’s an enormous jet black billboard that I always pass on my way home from Kentucky to Atlanta. This billboard, in all white, bold CAPS, always screams some contentious, political message at unsuspecting drivers on I-75. In addition to being pretty much impossible...
1. Makes It Professional I heard a quote a few years back and I absolutely loved it. It was along the lines of “just because your business is new, doesn’t mean your branding has to reflect that.” And I just thought that that was spot on because you may be new at...
The words you use to describe yourself and the services you provide will attract a certainaudience. This in turn will open doors to potential clients or partnerships—and eliminateothers. A common mistake many marketers make is trying to promote a brand for...
Stock photos are one of the best online resources available to marketers. They save time and money by replacing photoshoots and production costs with powerful pre-edited imagery placed right at our fingertips. Sites like Pexels,Upsplash,and Pixabay all thrive on this...
You know exactly what you want to post on your social media account. You go to google photos or your downloads folder and scroll for the photo. You never find it. You know it has to be there, but your photo collection has become so big it’s like looking for a needle...
Potential customers visit your website everyday. Your business invested time and money to get them there between your website, design efforts, ad campaigns, social media channels, SEO, and other outreach efforts. The leads you worked so hard to attract are now...
