Blog

We know you’re always looking for reliable information about how to market your business. Each month we compile the best information on marketing strategy, social media, and more to share with our email list and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.

Marketing Tips
Marketing Checklist Basics

Marketing Checklist Basics

I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing to know what is essential and what is not. If you’re sitting with that discomfort or confusion, you’re not...

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Marketing Terms Explained

Marketing Terms Explained

When you start working with a marketing agency like ours, you may start hearing marketing terms and phrases that are new to you. We've put together a list of a few marketing terms and explaining them so all of our non-marketing friends can understand. We've organized...

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More from our blog

4 Types of Blogs You Can Write

Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and quickly extended to other team members and even guest bloggers. The Stratos blog is currently a mix of marketing and...

Collaboration Speak

It can be said that solopreneurs’ impact isn’t as large as an agency's impact. Although this is true for numbers, it can be argued the authenticity and niche market knowledge that local influencers bring to collaborations is critical. Entrepreneurs and local...

How to drive traffic to your website and sales funnel

So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales email sequence that encourages them to take action - buy now, schedule an appointment, etc.  As you sit there...

Selling without selling on Social Media

Not every post needs to have a giant BOOK NOW,  BUY NOW, SCHEDULE NOW request. Social Media is STILL a place where people go to connect…and then (maybe) book, buy or schedule. Unsure on how can you get your followers to work with you without having to ask in each...

Claire’s LinkedIn Commandments

I laughed out loud when I read this LinkedIn post. Why? Because I too have received pick-up lines, been sold items that don’t apply to me, been sent switch-and-bait messages… all in the name of “networking.” Claire Parsons, a UK copywriter, used humor (one of her...