If you’re a small business owner, you know the hustle is real. One minute you’re the CEO, the next you’re the social media manager, the accountant, and maybe...
Boost Your Brand Voice with AI Without Losing Your Authenticity
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Strategic Planning
How to Make Every Marketing Dollar Count
I’ll be honest, when I first decided to write about this topic, I was excited. I meet with a lot of people who are trying to figure out their marketing and am...
Hashtag Holidays You Might Actually Celebrate This Winter
Are hashtag holidays ridiculous? Most of the time, yes. Should we use them in our social media? Definitely, yes. Social media holidays are a fun way to engage...
3 Things We’re Always Testing in Our Lead Gen Ads
When it comes to running lead generation ads, it's never just a "set it and forget it" situation. Testing, tweaking, and analyzing - That's what we're doing...
Batch this content so you can take a break this holiday!
We are all so close to the end of the year. If you are like me, you look forward to spending extra time with your favorite people and taking a break from...
“Day in the life” B-roll Challenge!
Have you wanted to add more video content to your business’s social media but don't know where to start? We get it. It can be difficult not to get...
How to use ChatGPT to make 5 social media posts within minutes
At Stratos, we're big fans of repurposing content. Not only does it save you time, but it also helps make your content last longer and gain more visibility...
Tips for Working from Anywhere: Lessons from Our Southern USA Road Trip
At the beginning of the year, my husband, our two-year-old, three dogs, and I hit the road for a three-month adventure through the southern United States. To...
Four Quick Tips to Instantly Improve Your Email Marketing Strategy
If you are like me, your inbox is full of promotional emails. I am guessing some of your reasons are the same as mine: I like to read updates from...
How Social Media Can Supercharge Your Email List Growth
If you've been around Stratos for two seconds, you know we LOVE email lists AND social media. Email is one of the best ways to keep in touch with your...
Humans First, Workers Second
Is it possible to enjoy both a peaceful life and a solid social media presence? We all know social media can take a toll on our mental health, particularly...
5 Questions + Answers For Your LinkedIn Strategy
Confession: I have no LinkedIn strategy. I only recently started posting there for my nonprofit organization, and TBH, I need to improve my game. LinkedIn has...
Your Business Prep Checklist for the Holidays
Are you ready for the holidays? The holidays are a busy time for businesses, and it's important to take some time to prepare so you can avoid any headaches. I...
The reason why we won’t do ads for you…
Most people know that ads are something you pay for to get more leads. And although that is true, it’s not exactly as simple as that. It’s very possible that...
A Foundation for your Marketing Formula
"Marketing" is a broad term. It covers anything from radio advertisements to old-school hand-lettered signage to NFC business cards and everything in between....
End-of-Year Planning
I’ll be honest. I have a love-hate relationship with the end-of-the-year noise around business and marketing planning. On the one hand, it’s a natural...
Is it too late to start an ads strategy?
Is it too late to start an ads strategy? In my opinion...no! It's never too late to start utilizing ads in your business's marketing strategy, especially if...
3 Basic Ways to Start Using SEO in Your Marketing
The ultimate purpose of Search Engine Optimization (SEO) is to get your business more organic website leads. The easier it is for potential clients to find...
Three Books I’m Loving Right Now
I stopped reading for 3 years after college. After spending hours in textbooks, I just couldn’t pick up a book without falling asleep. While I have started...
3 Ways to Step Out of Your Comfort Zone and PIVOT Your strategy
I haven't even been in the marketing field for 2 years and I have already come to understand just how often the world of marketing is changing. From hashtag...
Planning for the New Year
Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well? Think...
Think Your Work “Speaks For Itself”? Here’s Some Tough Love.
Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in...
Could your business benefit from some spring cleaning in your marketing?
Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny...
Three Opportunities to Surprise and Delight Your Clients
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are...