If you've been around Stratos for two seconds, you know we LOVE email lists AND social media. Email is one of the best ways to keep in touch with your...
How Social Media Can Supercharge Your Email List Growth
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Strategic Planning
Humans First, Workers Second
Is it possible to enjoy both a peaceful life and a solid social media presence? We all know social media can take a toll on our mental health, particularly...
5 Questions + Answers For Your LinkedIn Strategy
Confession: I have no LinkedIn strategy. I only recently started posting there for my nonprofit organization, and TBH, I need to improve my game. LinkedIn has...
Your Business Prep Checklist for the Holidays
Are you ready for the holidays? The holidays are a busy time for businesses, and it's important to take some time to prepare so you can avoid any headaches. I...
The reason why we won’t do ads for you…
Most people know that ads are something you pay for to get more leads. And although that is true, it’s not exactly as simple as that. It’s very possible that...
A Foundation for your Marketing Formula
"Marketing" is a broad term. It covers anything from radio advertisements to old-school hand-lettered signage to NFC business cards and everything in between....
End-of-Year Planning
I’ll be honest. I have a love-hate relationship with the end-of-the-year noise around business and marketing planning. On the one hand, it’s a natural...
Is it too late to start an ads strategy?
Is it too late to start an ads strategy? In my opinion...no! It's never too late to start utilizing ads in your business's marketing strategy, especially if...
3 Basic Ways to Start Using SEO in Your Marketing
The ultimate purpose of Search Engine Optimization (SEO) is to get your business more organic website leads. The easier it is for potential clients to find...
Three Books I’m Loving Right Now
I stopped reading for 3 years after college. After spending hours in textbooks, I just couldn’t pick up a book without falling asleep. While I have started...
3 Ways to Step Out of Your Comfort Zone and PIVOT Your strategy
I haven't even been in the marketing field for 2 years and I have already come to understand just how often the world of marketing is changing. From hashtag...
Planning for the New Year
Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well? Think...
Think Your Work “Speaks For Itself”? Here’s Some Tough Love.
Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in...
Could your business benefit from some spring cleaning in your marketing?
Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny...
Three Opportunities to Surprise and Delight Your Clients
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are...
How to drive traffic to your website and sales funnel
So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales...
What Being a Mom Taught me About Reaching Your Audience Online
Honestly, I have never paid much attention to advertisements or marketing. I just took for granted what appealed to me and didn’t really think twice. After...
3 Things You Need for a Photoshoot
Full Disclosure: I am not a trained photographer. But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether...
Three Books Every Content Creator Should Read
The words you use to describe yourself and the services you provide will attract a certainaudience. This in turn will open doors to potential clients or...
Five Ways for Nonprofits to Post on Social Media Without Asking for Something
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If...
Resources to Help Unveil The Power of Pinterest
If you’re like me you probably started using Pinterest in order to save a hundred different recipes (that you likely never even cooked) or daydream about the...
Rewiring the way our brains think about fundraising
Fundraising often feels like a dirty word to anyone serving in the nonprofit arena (cue the photos of starving dogs serenaded by Sarah Mclaughlin). This is...
Digital Marketing is Now More Important Than Ever
It is almost always easier to keep your current customers than it is to get new ones. Over the last month, screen time in the U.S. has seen a sharp increase...
3 Ways To Get Your Message To The Masses
Having a successful marketing strategy that grows your business, means creating different tactics to reach your audience. To capitalize on your outreach and...