We know you’re always looking for reliable information about how to market your business. Each month we compile the best information on marketing strategy, social media, and more to share with our email list and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
I stopped reading for 3 years after college. After spending hours in textbooks, I just couldn’t pick up a book without falling asleep. While I have started reading books again, I do sometimes fall asleep while reading. But three of my favorite recent reads are: The...
I haven't even been in the marketing field for 2 years and I have already come to understand just how often the world of marketing is changing. From hashtag strategies to the number of characters included in your captions, to the importance of videos for your audience...
Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well/ Think about what marketing initiatives in the past were successful in bringing you new leads or new...
Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in English, and not very loudly. I work with a lot of entrepreneurs who started their business based on a deep inner...
Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny days. My family and I began pulling weeds, trimming trees, mowing the grass – yes, when you live in California...
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are you a photographer? I don’t just mean taking beautiful pictures. Are you a marketer? I don’t just mean creating...
So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales email sequence that encourages them to take action - buy now, schedule an appointment, etc. As you sit there...
Honestly, I have never paid much attention to advertisements or marketing. I just took for granted what appealed to me and didn’t really think twice. After joining the Stratos team I occasionally spent more time considering, but still didn’t really understand. After...
Full Disclosure: I am not a trained photographer. But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether you are a chiropractor or a clothing boutique, you need images to sell your service or product online. And...
The words you use to describe yourself and the services you provide will attract a certainaudience. This in turn will open doors to potential clients or partnerships—and eliminateothers. A common mistake many marketers make is trying to promote a brand for...
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If you follow a nonprofit on social media (or, are on their mailing lists, etc.), you are probably tired of being...
If you’re like me you probably started using Pinterest in order to save a hundred different recipes (that you likely never even cooked) or daydream about the way your future house might look. I even had a board full of cute animals, like teacup pigs and...
Fundraising often feels like a dirty word to anyone serving in the nonprofit arena (cue the photos of starving dogs serenaded by Sarah Mclaughlin). This is really unfortunate because so many organizations are doing amazing work that should be resourced. Let’s dive...
It is almost always easier to keep your current customers than it is to get new ones. Over the last month, screen time in the U.S. has seen a sharp increase during the Covid-19 pandemic, particularly with social media use. While many are struggling to make sales...
Having a successful marketing strategy that grows your business, means creating different tactics to reach your audience. To capitalize on your outreach and grow your business, your brand should show up on the following media channels - paid, earned, and owned...
Most people feel pretty intimidated when it comes to designing a paid marketing campaign and rightfully so. If you do not execute that campaign well or if it's poorly designed, you're likely to waste a lot of money. In this article, I'm not going to go into the nuts...
Instead of our normal blog post, I wanted to take time to highlight what is on all of our minds: How will my business fare during the COVID-19 social distancing period? I wrote a recent email about my reaction and what I’ve encouraged all our clients to do. I...
I have to be honest with you. I’ve been getting a little overwhelmed with everyone talking about how a new decade is just around the corner. This new decade is full of possibilities for us – both in our lives and in our businesses. It’s a chance to renew our focus on...
At the end of this month, there are five “holidays” that your business or non-profit can celebrate alongside your community. While three are shopping holidays, the other two are a chance to celebrate gratitude and generosity. We know that it can be challenging...
While this blogpost may be most useful to non-profits and other philanthropic organizations, there are tips in here that every business can use as you prepare for your year-end sales! Back in 2012, a group of people launched Giving Tuesday as the kick-off event for...
In light of celebrating International Podcast Day yesterday, we wanted to share three of our favorite marketing podcasts with you. These are all easy to understand and pretty approachable for a business owner who wants to learn more about marketing. #1. Online...
Social media is not the most important part of your marketing plan. It’s an important part, but not the most important one. I repeat — social media is not the most important part of your marketing plan. Most social media marketers won’t tell you that because they,...
It may be September, but Q4 is just days away. Often these last three months are the biggest in terms of growth. However, because we get busy with day-to-day operations, we don’t take time to strategically plan for our end-of-year goals. As a former...