Think Your Work “Speaks For Itself”? Here’s Some Tough Love.

Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in English, and not very loudly. I work with a lot of entrepreneurs who started their business based on a deep inner...

Three Opportunities to Surprise and Delight Your Clients

How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are you a photographer? I don’t just mean taking beautiful pictures. Are you a marketer? I don’t just mean creating...

How to drive traffic to your website and sales funnel

So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales email sequence that encourages them to take action – buy now, schedule an appointment, etc.  As you sit...

What Being a Mom Taught me About Reaching Your Audience Online

Honestly, I have never paid much attention to advertisements or marketing. I just took for granted what appealed to me and didn’t really think twice. After joining the Stratos team I occasionally spent more time considering, but still didn’t really understand. After...

3 Things You Need for a Photoshoot

Full Disclosure: I am not a trained photographer.  But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether you are a chiropractor or a clothing boutique, you need images to sell your service or product online. And...