Full Disclosure: I am not a trained photographer. 

But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether you are a chiropractor or a clothing boutique, you need images to sell your service or product online. And whether you are working with a photographer you know well or one you have just met, they need to understand you and your brand to make sure you get the photos you want. 

Here are three things you need to have an amazing photoshoot: 

Build an Inspirational Mood Board

Because we’re working in the realm of all things visual, words just aren’t enough sometimes. Building a mood board is critical. It helps you discover inspiration and then visualize what you are looking to get out of your shoot. 

Questions I ask myself in building a mood board:

  • What types of photos am I looking to capture? 
  • What mood do I want to convey? 
  • Is there a specific shot I want to post on social media? 

I like to build my mood boards on Pinterest because I can share the Pinterest board with my clients, business partners, and photographer. Using the amazing visual search engine that Pinterest is is PERFECT for something like this. PLUS, you can add photos from other sites if you have the extension in your browser.

Create a Shot List/Wish List

Make sure before the day of the shoot, you create a list of photos you want. When I do mine, I like to think about how these photos can travel through the customer’s journey.

How to make the most of your shot list:

  • Categorize your list. If you are using different locations or set-ups, this will help you and the photographer check each shot off the list.
  • Prioritize your list. Depending on the schedule, you may not be able to get every shot you have planned. 
  • Go over the shot list with your photographer. Most of you will be working with a branding photographer, but even the most skilled photographers aren’t mind readers. 

Make Day-Of Coordination EASY

You want a stress-free day with seamless transitions, right? Here are a few “to-dos” you don’t want to miss.

  • Print off your shot list and keep your mood board handy on a phone or tablet
  • Share your mood board and shot list with your team so they understand what is expected of them the day of and how they can contribute. 
  • Pack a wagon – I’M NOT JOKING. I use a wagon like this one here to carry everything I need (props, changes of clothes, and most importantly…snacks). 

If this still feels like a lot and you want to do a photoshoot for your brand or business and aren’t sure how to get started, we are here for you. We know what works on social media and how to create a visual journey for your audience. Schedule a time to chat today! 


About the Author:

Ryann is the Content Coordinator at Stratos Creative Marketing, managing their social media accounts and email newsletters.

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