3 Things You Need for a Photoshoot

by | Oct 20, 2020 | Social Media, Strategic Planning

Full Disclosure: I am not a trained photographer. 

But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether you are a chiropractor or a clothing boutique, you need images to sell your service or product online. And whether you are working with a photographer you know well or one you have just met, they need to understand you and your brand to make sure you get the photos you want. 

Here are three things you need to have an amazing photoshoot: 

Build an Inspirational Mood Board

Because we’re working in the realm of all things visual, words just aren’t enough sometimes. Building a mood board is critical. It helps you discover inspiration and then visualize what you are looking to get out of your shoot. 

Questions I ask myself in building a mood board:

  • What types of photos am I looking to capture? 
  • What mood do I want to convey? 
  • Is there a specific shot I want to post on social media? 

I like to build my mood boards on Pinterest because I can share the Pinterest board with my clients, business partners, and photographer. Using the amazing visual search engine that Pinterest is is PERFECT for something like this. PLUS, you can add photos from other sites if you have the extension in your browser.

Create a Shot List/Wish List

Make sure before the day of the shoot, you create a list of photos you want. When I do mine, I like to think about how these photos can travel through the customer’s journey.

How to make the most of your shot list:

  • Categorize your list. If you are using different locations or set-ups, this will help you and the photographer check each shot off the list.
  • Prioritize your list. Depending on the schedule, you may not be able to get every shot you have planned. 
  • Go over the shot list with your photographer. Most of you will be working with a branding photographer, but even the most skilled photographers aren’t mind readers. 

Make Day-Of Coordination EASY

You want a stress-free day with seamless transitions, right? Here are a few “to-dos” you don’t want to miss.

  • Print off your shot list and keep your mood board handy on a phone or tablet
  • Share your mood board and shot list with your team so they understand what is expected of them the day of and how they can contribute. 
  • Pack a wagon – I’M NOT JOKING. I use a wagon like this one here to carry everything I need (props, changes of clothes, and most importantly…snacks). 

If this still feels like a lot and you want to do a photoshoot for your brand or business and aren’t sure how to get started, we are here for you. We know what works on social media and how to create a visual journey for your audience. Schedule a time to chat today! 

About the Author

Senior Content Coordinator | + posts

Ryann manages social media accounts and email marketing for our clients so they can focus on work while their social media and emails build their brand, develop customer relationships, and attract new leads.


More from our blog

Marketing Terms Explained

When you start working with a marketing agency like ours, you may start hearing marketing terms and phrases that are new to you. We've put together a list of a few marketing terms and explaining them so all of our non-marketing friends can understand. We've organized...

Our favorite social media growth strategies

Everyone who learns that we serve our clients with their social media has the same question: “How do I grow my social media?”  There’s a lot of different ways you can answer that question - especially depending on what your goals are. But there are three ways...

Confessions of a Bookworm: How I Found My Little Corner of Social Media

A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook.  “Stretch your comfort zone a little!” they said. “It’ll make it so much easier for us all to stay in touch.” They were...

5 Social Media Prompts to use During the COVID crisis

I’ve seen two different reactions to social media during this COVID crisis. Some people are harnessing the power of social media as a way to connect with people — via FB lives, IG stories, etc. Others have vanished and are focusing on their wellbeing.  I’m here...

Four Simple Emails You Can Send This Week

BE HONEST. Have you dropped into the inboxes of your audience recently? If you haven't, I have four ideas to get you started on an email you can send this week! Check them out after the GIF… Share a life update.  Share something happening in your life or business that...