Blog

We know you’re always looking for reliable information about how to market your business. Each month we compile the best information on marketing strategy, social media, and more to share with our email list and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.

StoryBrand
Guide vs Hero: Why does it really matter?

Guide vs Hero: Why does it really matter?

Remember those analogy activities we had to do in elementary and middle school? Cat is to kitten as dog is to puppy. Well, here’s some more: Frodo is to Gandalf as Luke Skywalker is to Yoda. Aladdin is to the Genie as Harry Potter is to Dumbledore. Dorothy is to...

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A “Whole New World” with StoryBrand

A “Whole New World” with StoryBrand

I rarely watch movies more than once and never watch the same movie in the theatre more than once! But a couple of months ago I found myself in the movie theatre twice in one week when I decided to watch the new live-action version of Aladdin. Between the catchy...

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More from our blog

What does social media have in common with kids? (Part one)

I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer somewhere for fun, I need at least one week’s notice (but honestly, it’s not really a joke). I am also a...

Celebrating Social Media Holidays… yes or no?

We all know that creating content for your business social media can feel overwhelming. When you add in all the National Holidays and Social Media holidays, prepping your social media calendar can feel daunting. Every week there is another one (or three) and you may...

The Three Best Podcasts on Marketing

In light of celebrating International Podcast Day yesterday, we wanted to share three of our favorite marketing podcasts with you. These are all easy to understand and pretty approachable for a business owner who wants to learn more about marketing.  #1. Online...

Three Ways You Can Use StoryBrand Strategically in Your Marketing (Other Than in Your Copy)

Sometimes, people think the StoryBrand framework only applies to the copy of websites and emails. In reality, it’s a tool you can use to strategically align any area of your business and marketing.  Here are three other ways you can use the StoryBrand framework...

Announcing our partnership with accessiBe

We’re excited to announce that we've partnered with accessiBe, the leading fully-automated web accessibility solution for ADA compliance. By partnering with accessiBe, we now have an AI-powered solution to make your website accessible to people with disabilities and...