Guide vs Hero: Why does it really matter?

Remember those analogy activities we had to do in elementary and middle school? Cat is to kitten as dog is to puppy. Well, here’s some more: Frodo is to Gandalf as Luke Skywalker is to Yoda. Aladdin is to the Genie as Harry Potter is to Dumbledore. Dorothy is to...

How to talk about yourself without bragging

Many of our clients struggle with figuring out how to talk about themselves and their business in their marketing. Whether it’s on social media or an about section in your website, people end up in two camps. The camp where they never talk about themselves… so much so...

Empathy – A Business Owner’s Greatest Strength

With all of the things going on in the world today (COVID-19, Black Live Matter, etc.), I’ve been reflecting a lot on what empathy should look like in our businesses. I speak to a lot of different business owners every week and hear them express concerns – both...

How to Design an Advertising Campaign

Most people feel pretty intimidated when it comes to designing a paid marketing campaign and rightfully so. If you do not execute that campaign well or if it’s poorly designed, you’re likely to waste a lot of money. In this article, I’m not going to...

How to say what you do without losing people’s attention

Have you ever been at a networking event where you zone out while the other person is talking? I’m talking full-on “I-have-no-idea-what-this-person-has-been-saying-or-what-we’re-talking-about-anymore.” To be quite honest, it happens to me more than I’d like to admit....

The Three Best Podcasts on Marketing

In light of celebrating International Podcast Day yesterday, we wanted to share three of our favorite marketing podcasts with you. These are all easy to understand and pretty approachable for a business owner who wants to learn more about marketing.  #1. Online...