Creating content takes time and energy, but it doesn’t have to be stressful. For years, I’ve used this two-step process to create content: Brainstorm...
What if content creation could be less stressful?
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Julia Block Pearson
5 Tips for Easier and Faster DIYing
Whether you love social media or despise it, you’re probably running out of time to manage it as you grow - especially if you’re doing it all yourself. It’s...
What is the one part of Lead Generation you SHOULD be doing?
If you've been around Stratos for a while, you know we're crazy about our Lead Generation Machine. Here's how it works: we combine social media, email...
Show Us a Day in YOUR Life
You know showing your social media audience a day in your life builds credibility. The problem is, getting it set up seems like a chore. And you have enough of those. A group of social media experts is making it easy to document your world on June 2nd. You’ll have just what you need to shine a light on the most important person in your feed – you!
Creativity During a Slump
We all have those moments where we feel like we need to create something, even when we’re not sure what that is. Whether it's a social media post, an email,...
Organic vs Paid Social Media
When it comes to social media, there are two parts at play: the organic and the paid. They can work together and they can work separately. But one of the...
Behind the Scenes of the DIY Social Media Club Posts
Are you tired of doing your social media by yourself? You’re not alone. What about graphics? How do you feel about those? We’ve heard it time and time again...
The Year of Hypewomen
I recently spoke with Erin Gallagher, CEO and founder of Ella, an inclusive network of unlocking women’s access to human and financial capital. In this...
Intro to Stratosphere
Are you tired of doing your social media by yourself? You’re not alone. We’ve heard it time and time again from people who book consultations with us… They...
3 Reasons Ads Are Perfect for Lead Generation
I wish it wasn't true, but having a consistent social media presence doesn't necessarily mean you will receive steady, quality traffic to your website. If the...
My Social Media North Stars
I recently had someone ask me, "Which strategies, steps, or words of wisdom would you share with a business to help them grow their brand on social media?"...
The Stratos 2022 Gift Guide
With all the gift guides floating around the internet these days, our team decided to put together our own for all our favorite entrepreneurs. After having...
End-of-Year Planning
I’ll be honest. I have a love-hate relationship with the end-of-the-year noise around business and marketing planning. On the one hand, it’s a natural...
TikTok for Podcast Marketing
I didn’t want to get on TikTok. The idea of saying, “Yeah, I did this thing on TikTok, you should check it out,” made me cringe and feel like I was trying to...
How Marketing is like Baking
Although I'm no marketing expert, I do know a thing or two about baking. Baking is like a science. When you're first starting out, it can be overwhelming, but...
Why Our Agency Doesn’t Have an Industry Niche
If you’ve been in business for any length of time, you’ve been told that you should niche down. Usually, they’re referring to either an audience or a...
How did StoryBrand make me eat a whole pizza🍕? Julia’s SB Journey
If you have been here for a while, you know we LOVE the StoryBrand Framework and that I am a StoryBrand Guide. Maybe you recently listened to my podcast...
Is it too late to start an ads strategy?
Is it too late to start an ads strategy? In my opinion...no! It's never too late to start utilizing ads in your business's marketing strategy, especially if...
What is StoryBrand?
StoryBrand is a framework that helps clarify your messaging so you can create marketing that compels your audience to take action. But, here at Stratos, we...
How Lead Generation Is like a Gumball Machine
Remember those candy dispensers at the mall that you could put a quarter in, twist the dial, and get candy? Side note: I always opted for the Runts candy… and...
Three Mistakes New Content Creators Make
Do you ever see these influencers go from zero to a million followers and wonder, "How can I do that?" Do you ever crave the rush of arguing with someone...
On Sensitive and Inclusive Marketing
How do you include sensitivity and inclusivity in your marketing? In a recent episode of our podcast Marketing in the Wild, I shared a personal reflection...
3 Basic Ways to Start Using SEO in Your Marketing
The ultimate purpose of Search Engine Optimization (SEO) is to get your business more organic website leads. The easier it is for potential clients to find...
Marketing Checklist Basics
I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing...