Blog

We know you’re always looking for reliable information about how to market your business. Each month we compile the best information on marketing strategy, social media, and more to share with our email list and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.

Julia Block
Marketing Checklist Basics

Marketing Checklist Basics

I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing to know what is essential and what is not. If you’re sitting with that discomfort or confusion, you’re not...

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Three Books I’m Loving Right Now

Three Books I’m Loving Right Now

I stopped reading for 3 years after college. After spending hours in textbooks, I just couldn’t pick up a book without falling asleep. While I have started reading books again, I do sometimes fall asleep while reading. But three of my favorite recent reads are: The...

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Planning for the new year

Planning for the new year

Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well/ Think about what marketing initiatives in the past were successful in bringing you new leads or new...

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Pricing for Social Media

Pricing for Social Media

When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and you’ll need to choose one who you think can do the job best—rather than the one who is the cheapest.  Lots...

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Guide vs Hero: Why does it really matter?

Guide vs Hero: Why does it really matter?

Remember those analogy activities we had to do in elementary and middle school? Cat is to kitten as dog is to puppy. Well, here’s some more: Frodo is to Gandalf as Luke Skywalker is to Yoda. Aladdin is to the Genie as Harry Potter is to Dumbledore. Dorothy is to...

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A “Whole New World” with StoryBrand

A “Whole New World” with StoryBrand

I rarely watch movies more than once and never watch the same movie in the theatre more than once! But a couple of months ago I found myself in the movie theatre twice in one week when I decided to watch the new live-action version of Aladdin. Between the catchy...

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More from our blog

A Behind the Scenes Look at Widows Lost & Found

Each individual team member at Stratos has their own unique passion projects and things we devote our time and energy to outside of work. From nonprofits to other jobs to hobbies, everyone has something that fills their heart in a special way. As a team, we love to...

Planning for the new year

Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well/ Think about what marketing initiatives in the past were successful in bringing you new leads or new...

9 Tips for Using Social Media in your Giving Tuesday Fundraising

While this blogpost may be most useful to non-profits and other philanthropic organizations, there are tips in here that every business can use as you prepare for your year-end sales! Back in 2012, a group of people launched Giving Tuesday as the kick-off event for...

Digital Marketing is Now More Important Than Ever

It is almost always easier to keep your current customers than it is to get new ones. Over the last month, screen time in the U.S. has seen a sharp increase during the Covid-19 pandemic, particularly with social media use. While many are struggling to make sales...

Creative ways to spice up stock photography

Stock photos are one of the best online resources available to marketers. They save time and money by replacing photoshoots and production costs with powerful pre-edited imagery placed right at our fingertips. Sites like Pexels,Upsplash,and Pixabay all thrive on this...