How to drive traffic to your website and sales funnel

So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales email sequence that encourages them to take action – buy now, schedule an appointment, etc.  As you sit...

About COVID-19 and the New Normal

There’s a lot of talk about how we should be operating our businesses amidst this “new normal” we’re living in. For some, the initial panic of how to survive COVID-19 — both personally and in business — has subsided, but honestly, some of these conversations forget...

My Reflections on Netflix’s The Social Dilemma

Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to stay in-the-know on the marketing conversations, I was really nervous to watch The Social Dilemma. If I’m totally honest, I...

Why photos of cows won’t sell your products

This weekend I came across a social media account where the account manager takes photos of cows and puts people’s names on them. So I did a little bit of a deep-dive into the account as an excuse to be able to write about it and share it with you all. Here are...

How to talk about yourself without bragging

Many of our clients struggle with figuring out how to talk about themselves and their business in their marketing. Whether it’s on social media or an about section in your website, people end up in two camps. The camp where they never talk about themselves… so much so...