My Reflections on Netflix’s The Social Dilemma

Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to stay in-the-know on the marketing conversations, I was really nervous to watch The Social Dilemma. If I’m totally honest, I...

Why photos of cows won’t sell your products

This weekend I came across a social media account where the account manager takes photos of cows and puts people’s names on them. So I did a little bit of a deep-dive into the account as an excuse to be able to write about it and share it with you all. Here are...

How to talk about yourself without bragging

Many of our clients struggle with figuring out how to talk about themselves and their business in their marketing. Whether it’s on social media or an about section in your website, people end up in two camps. The camp where they never talk about themselves… so much so...

Empathy – A Business Owner’s Greatest Strength

With all of the things going on in the world today (COVID-19, Black Live Matter, etc.), I’ve been reflecting a lot on what empathy should look like in our businesses. I speak to a lot of different business owners every week and hear them express concerns – both...

Our favorite social media growth strategies

Everyone who learns that we serve our clients with their social media has the same question: “How do I grow my social media?”  There’s a lot of different ways you can answer that question – especially depending on what your goals are. But there are three...