If you’ve been in business for any length of time, you’ve been told that you should niche down. Usually, they’re referring to either an audience or a...
Why Our Agency Doesn’t Have an Industry Niche
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Julia Block
How did StoryBrand make me eat a whole pizza🍕? Julia’s SB Journey
If you have been here for a while, you know we LOVE the StoryBrand Framework and that I am a StoryBrand Guide. Maybe you recently listened to my podcast...
Is it too late to start an ads strategy?
Is it too late to start an ads strategy? In my opinion...no! It's never too late to start utilizing ads in your business's marketing strategy, especially if...
Marketing Terms Explained
When you start working with a marketing agency like ours, you may start hearing marketing terms and phrases that are new to you. We've put together a list of...
What is StoryBrand?
StoryBrand is a framework that helps clarify your messaging so you can create marketing that compels your audience to take action. But, here at Stratos, we...
How Lead Generation Is like a Gumball Machine
Remember those candy dispensers at the mall that you could put a quarter in, twist the dial, and get candy? Side note: I always opted for the Runts candy… and...
On Sensitive and Inclusive Marketing
How do you include sensitivity and inclusivity in your marketing? In a recent episode of our podcast Marketing in the Wild, I shared a personal reflection...
Marketing Checklist Basics
I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing...
Three Ways You Can Use StoryBrand Strategically in Your Marketing (Other Than in Your Copy)
Sometimes, people think the StoryBrand framework only applies to the copy of websites and emails. In reality, it’s a tool you can use to strategically align...
Three Books I’m Loving Right Now
I stopped reading for 3 years after college. After spending hours in textbooks, I just couldn’t pick up a book without falling asleep. While I have started...
Planning for the new year
Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well/ Think...
From MIW Podcast: Behind the Scenes of the MIW Brand ft. Savannah Guthrie
This week, we’d like to share with you an episode from Stratos’ Marketing in the Wild Podcast. In this episode, Stratos graphic designer, Savannah, talks...
From MIW Podcast: The Case for Getting Weird on Social Media, Ft. Ryann Marlar
This week, we'd like to share with you an episode from Stratos' Marketing in the Wild Podcast. In this episode, Julia and Ryann talk about the case for...
Let’s Talk About Failure in Marketing
If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is...
Pricing for Social Media
When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and...
Stratos is making “Self-Care” September a Team thing
We recently found out that September is National Self-Care Awareness Month and it felt like the perfect opportunity for our team to participate in a little...
Introducing our NEW podcast: Marketing in the Wild!
We are so excited to finally introduce our new podcast, Marketing in the Wild! This idea all started two years ago as a brainstorm on how to best serve our...
Guide vs Hero: Why does it really matter?
Remember those analogy activities we had to do in elementary and middle school? Cat is to kitten as dog is to puppy. Well, here’s some more: Frodo is to...
About COVID-19 and the New Normal
There’s a lot of talk about how we should be operating our businesses amidst this “new normal” we’re living in. For some, the initial panic of how to survive...
My Reflections on Netflix’s The Social Dilemma
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to...
The Three Best Podcasts on Marketing
In light of celebrating International Podcast Day yesterday, we wanted to share three of our favorite marketing podcasts with you. These are all easy to...
What most social media marketers won’t tell you
Social media is not the most important part of your marketing plan. It’s an important part, but not the most important one. I repeat — social media is not the...
Three Tips for End-of-Year Marketing Planning
It may be September, but Q4 is just days away. Often these last three months are the biggest in terms of growth. However, because we get busy with day-to-day...
A “Whole New World” with StoryBrand
I rarely watch movies more than once and never watch the same movie in the theatre more than once! But a couple of months ago I found myself in the movie...