Let’s Talk About Failure in Marketing

If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is talking about failure – AKA the failure your customer could experience if they don’t work with you. If...

Pricing for Social Media

When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and you’ll need to choose one who you think can do the job best—rather than the one who is the cheapest.  Lots...

Introducing our NEW podcast: Marketing in the Wild!

We are so excited to finally introduce our new podcast, Marketing in the Wild! This idea all started two years ago as a brainstorm on how to best serve our email list. During our brainstorm, we had this idea for Marketing in the Wild where we showcase different...