We know you’re always looking for reliable information about how to market your business. Each month we compile the best information on marketing strategy, social media, and more to share with our email list and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing to know what is essential and what is not. If you’re sitting with that discomfort or confusion, you’re not...
Sometimes, people think the StoryBrand framework only applies to the copy of websites and emails. In reality, it’s a tool you can use to strategically align any area of your business and marketing. Here are three other ways you can use the StoryBrand framework...
I stopped reading for 3 years after college. After spending hours in textbooks, I just couldn’t pick up a book without falling asleep. While I have started reading books again, I do sometimes fall asleep while reading. But three of my favorite recent reads are: The...
Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well/ Think about what marketing initiatives in the past were successful in bringing you new leads or new...
This week, we’d like to share with you an episode from Stratos’ Marketing in the Wild Podcast. In this episode, Stratos graphic designer, Savannah, talks about the behind-the-scenes of creating the Marketing in the Wild brand. We hope you enjoy this episode which can...
This week, we'd like to share with you an episode from Stratos' Marketing in the Wild Podcast. In this episode, Julia and Ryann talk about the case for getting weird on social media, inspired by a HootSuite article. We hope you enjoy this episode which can be found...
If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is talking about failure - AKA the failure your customer could experience if they don’t work with you. If you’re...
When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and you’ll need to choose one who you think can do the job best—rather than the one who is the cheapest. Lots...
We recently found out that September is National Self-Care Awareness Month and it felt like the perfect opportunity for our team to participate in a little challenge. Because we don’t all work in the same office, our self-care challenge doesn’t include a group yoga...
We are so excited to finally introduce our new podcast, Marketing in the Wild! This idea all started two years ago as a brainstorm on how to best serve our email list. During our brainstorm, we had this idea for Marketing in the Wild where we showcase different...
Remember those analogy activities we had to do in elementary and middle school? Cat is to kitten as dog is to puppy. Well, here’s some more: Frodo is to Gandalf as Luke Skywalker is to Yoda. Aladdin is to the Genie as Harry Potter is to Dumbledore. Dorothy is to...
There’s a lot of talk about how we should be operating our businesses amidst this “new normal” we’re living in. For some, the initial panic of how to survive COVID-19 — both personally and in business — has subsided, but honestly, some of these conversations forget...
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to stay in-the-know on the marketing conversations, I was really nervous to watch The Social Dilemma. If I’m totally...
In light of celebrating International Podcast Day yesterday, we wanted to share three of our favorite marketing podcasts with you. These are all easy to understand and pretty approachable for a business owner who wants to learn more about marketing. #1. Online...
Social media is not the most important part of your marketing plan. It’s an important part, but not the most important one. I repeat — social media is not the most important part of your marketing plan. Most social media marketers won’t tell you that because they,...
It may be September, but Q4 is just days away. Often these last three months are the biggest in terms of growth. However, because we get busy with day-to-day operations, we don’t take time to strategically plan for our end-of-year goals. As a former...
I rarely watch movies more than once and never watch the same movie in the theatre more than once! But a couple of months ago I found myself in the movie theatre twice in one week when I decided to watch the new live-action version of Aladdin. Between the catchy...