I’ll be honest, when I first decided to write about this topic, I was excited. I meet with a lot of people who are trying to figure out their marketing and am...
How to Make Every Marketing Dollar Count
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Julia Block Pearson
Our Best-Performing Reel Prompts: Inspiration for Your Next Video
If you're feeling challenged by coming up with engaging reel ideas, you are not alone! When our clients start working with us, it's often a top request......
What Just Happened?! The Social Media Trends Defining 2025
One month into 2025, what can we say? It’s been a crazy ride already… that’s for sure. The social media landscape has been on an equally crazy rollercoaster...
Hashtag Holidays You Might Actually Celebrate This Winter
Are hashtag holidays ridiculous? Most of the time, yes. Should we use them in our social media? Definitely, yes. Social media holidays are a fun way to engage...
New Year, New Plan: Jumpstart Your 2025 Marketing
As we look ahead to 2025, it's easy to feel overwhelmed by the sheer volume of advice, trends, and planning tools that bombard small business owners. But at...
Common Social Media Mistakes You Can Fix Today
"Everyone makes mistakes." Cue Hannah Montana But really, we all make mistakes on social media. We've compiled some super easy fixes we've seen on the...
Our Go-To Tech Tools for Social Media and Email Marketing
People often ask about the tools we use to run our social media and email marketing smoothly. So, I thought I’d share our top picks! We rely on these tools...
Tips for Working from Anywhere: Lessons from Our Southern USA Road Trip
At the beginning of the year, my husband, our two-year-old, three dogs, and I hit the road for a three-month adventure through the southern United States. To...
A Case for Boosting Posts (AKA I Changed My Mind)
For years, I told clients, “Don’t waste your money on boosting posts.” Back then, it was true—boosted posts would only reach your existing followers, which...
How Social Media Can Supercharge Your Email List Growth
If you've been around Stratos for two seconds, you know we LOVE email lists AND social media. Email is one of the best ways to keep in touch with your...
Humans First, Workers Second
Is it possible to enjoy both a peaceful life and a solid social media presence? We all know social media can take a toll on our mental health, particularly...
Learn How (and How NOT) to Tell Stories for Business
Chicago - On May 8-9, Stratos Creative Marketing is hosting an in-person StoryBrand workshop to help small and medium-sized business owners integrate...
5 Quick SB Questions to Improve Your Marketing
It’s almost embarrassing how often StoryBrand crosses my mind while I’m out and about. It’s like once you learn about storytelling in marketing, you can’t...
Leap Day
How are you using your extra day this year? Are you squeezing out as much as you can from every work minute available to you? Or are you spending the...
Work from Anywhere on a Budget
Traveling is part of my DNA. I grew up overseas and love exploring new places. So when I quit my job and started freelancing, I looked forward to the freedom...
What if content creation could be less stressful?
Creating content takes time and energy, but it doesn’t have to be stressful. For years, I’ve used this two-step process to create content: Brainstorm...
5 Tips for Easier and Faster DIYing
Whether you love social media or despise it, you’re probably running out of time to manage it as you grow - especially if you’re doing it all yourself. It’s...
What is the one part of Lead Generation you SHOULD be doing?
If you've been around Stratos for a while, you know we're crazy about our Lead Generation Machine. Here's how it works: we combine social media, email...
Show Us a Day in YOUR Life
You know showing your social media audience a day in your life builds credibility. The problem is, getting it set up seems like a chore. And you have enough of those. A group of social media experts is making it easy to document your world on June 2nd. You’ll have just what you need to shine a light on the most important person in your feed – you!
Creativity During a Slump
We all have those moments where we feel like we need to create something, even when we’re not sure what that is. Whether it's a social media post, an email,...
Organic vs Paid Social Media
When it comes to social media, there are two parts at play: the organic and the paid. They can work together and they can work separately. But one of the...
Behind the Scenes of the DIY Social Media Club Posts
Are you tired of doing your social media by yourself? You’re not alone. What about graphics? How do you feel about those? We’ve heard it time and time again...
The Year of Hypewomen
I recently spoke with Erin Gallagher, CEO and founder of Ella, an inclusive network of unlocking women’s access to human and financial capital. In this...
Intro to Stratosphere
Are you tired of doing your social media by yourself? You’re not alone. We’ve heard it time and time again from people who book consultations with us… They...