We know you’re always looking for reliable information about how to market your business. Each month we compile the best information on marketing strategy, social media, and more to share with our email list and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
BE HONEST. Have you dropped into the inboxes of your audience recently? If you haven't, I have four ideas to get you started on an email you can send this week! Check them out after the GIF… Share a life update. Share something happening in your life or business that...
Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of questions we recommend you use as a part of your social media manager interview. If there are any others you’ve...
Hey friends. You’ve probably heard us talking about breaking into the reels game lately. It’s something we are doing for a number of reasons: It challenges us.It’s good for our marketing strategy.It’s fun.Are there any other reasons to add? So it probably goes...
The other day, a neighbor asked me what my least favorite part about marketing is, and without hesitation, I said, “Social media.” Then, they asked me why. When my neighbor asked me this, I just told him I simply don’t enjoy it. I don’t enjoy social media that much in...
Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and quickly extended to other team members and even guest bloggers. The Stratos blog is currently a mix of marketing and...
If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is talking about failure - AKA the failure your customer could experience if they don’t work with you. If you’re...
Do you see yourself as a “creative,” or maybe even an artist? Let us guess. If you don’t paint or draw, you probably don’t consider yourself an artist. In the realm of marketing, if you aren’t a graphic designer, you may not think so either. We want to stop you...
When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and you’ll need to choose one who you think can do the job best—rather than the one who is the cheapest. Lots...
When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational videos about the start of the internet and how digital media has changed. But the core of the class was centered...
Picture this… it’s Monday morning and you proudly sit down to write next month’s social media content. You’re working ahead instead of leaving your content for the last minute! Go you! But when your fingertips hit the keys on your laptop, you find yourself at a...
Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in English, and not very loudly. I work with a lot of entrepreneurs who started their business based on a deep inner...
If you struggle with email marketing, aren’t convinced that it matters, or just haven’t gotten around to building an email strategy that makes money, this is for you. Email marketing is not dead. Inboxes are flooded with sales flyers, junk email, and who knows what...
Last time I wrote, I touched on some ways that babies and social media marketing are the same. If you haven’t read that blog yet, you can find it here, but I also promised to offer some tips for dealing soon. So, this piece is dedicated to helping us all ride those...
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer somewhere for fun, I need at least one week’s notice (but honestly, it’s not really a joke). I am also a...
Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny days. My family and I began pulling weeds, trimming trees, mowing the grass – yes, when you live in California...
Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4 years (pre-covid) and, by the end of it all, mastered our own travel groove. Our tested and approved method is to...
Clients have asked us, “how do you put out an email EVERY WEEK? How do you find so much material to talk about? How do you have the bandwidth to do it?” Well, it took time to nail it down, but we’re ready to give you a little peek behind the curtain… Here are 3 ways...
A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook. “Stretch your comfort zone a little!” they said. “It’ll make it so much easier for us all to stay in touch.” They were...
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are you a photographer? I don’t just mean taking beautiful pictures. Are you a marketer? I don’t just mean creating...
So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales email sequence that encourages them to take action - buy now, schedule an appointment, etc. As you sit there...
As a healthcare provider, I never thought social media would be as important to my practice as it has become. As I’ve come to understand the value in having a social media presence for myself, I’ve also learned more and more about how my clients interact with the...
In 2019, Merriam-Webster defined "social media" as "forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content." Nothing in that definition indicates moral, values, or truth....
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to stay in-the-know on the marketing conversations, I was really nervous to watch The Social Dilemma. If I’m totally...
The words you use to describe yourself and the services you provide will attract a certainaudience. This in turn will open doors to potential clients or partnerships—and eliminateothers. A common mistake many marketers make is trying to promote a brand for...