Are you ready to give batching your content a try, but you’re not quite sure where to start? We’ve got you covered. Check out some of our favorite tips for...
5 Tips for Batching Your Content
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Content Creation
Should You be Adding a Double Space After a Period?
The short answer: No. Why We Were Taught to Add Two Spaces After a Period Do you know why people originally added two spaces after a period? Because of...
How Stratos Helped Me Save Time and Lose Stress
11 years ago, I founded a nonprofit that provides free quality education to children in Tanzania. While I enjoy writing, I didn’t feel equipped to run any...
Creativity During a Slump
We all have those moments where we feel like we need to create something, even when we’re not sure what that is. Whether it's a social media post, an email,...
4 Reasons to Batch Your Content
So you’ve heard us talk a lot about batching your content and you’re wondering, “What’s the big deal?” If you’re still logging into social media to create...
9 Essential Posts When Starting a New Instagram Account
Showing up on social can be intimidating, but there are some posts that every business should publish when first starting an account. Here's our list of the...
What do Stratos and Spider-Man Have in Common?
What do content repurposing and Marvel have in common? Kat spoke about this on a recent Marketing in the Wild podcast! You can listen to the episode here....
Words Matter
The other day I was at the Shedd Aquarium in Chicago with my family. About halfway through our visit, we had stopped to eat a snack downstairs near the...
How to Sell Without Being Salesy
This week, I joined Julia on the Marketing in the Wild podcast to talk about how to sell without being salesy. You can listen to the episode by clicking the...
Three Mistakes New Content Creators Make
Do you ever see these influencers go from zero to a million followers and wonder, "How can I do that?" Do you ever crave the rush of arguing with someone...
Four Simple Emails You Can Send This Week
BE HONEST. Have you dropped into the inboxes of your audience recently? If you haven't, I have four ideas to get you started on an email you can send this...
The Top 12 Questions You Should Ask when Hiring a Social Media Manager
Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of...
Reels Inspo and Examples We’ve Gathered for You
Hey friends. You’ve probably heard us talking about breaking into the reels game lately. It’s something we are doing for a number of reasons: It...
How to Get Excited About Social Media Again
The other day, a neighbor asked me what my least favorite part about marketing is, and without hesitation, I said, “Social media.” Then, they asked me why....
4 Types of Blogs You Can Write
Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and...
Let’s Talk About Failure in Marketing
If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is...
3 Things We Would Steal From Steal Like An Artist
Do you see yourself as a “creative,” or maybe even an artist? Let us guess. If you don’t paint or draw, you probably don’t consider yourself an artist....
Pricing for Social Media
When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and...
One 4 letter word you don’t want to forget in your marketing
When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational...
Fill Your Creativity Cup
Picture this… it’s Monday morning and you proudly sit down to write next month’s social media content. You’re working ahead instead of leaving your content...
Think Your Work “Speaks For Itself”? Here’s Some Tough Love.
Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in...
11 Tips For Email Marketing Mastery
If you struggle with email marketing, aren’t convinced that it matters, or just haven’t gotten around to building an email strategy that makes money, this is...
What does social media have in common with kids? (Part two)
Last time I wrote, I touched on some ways that babies and social media marketing are the same. If you haven’t read that blog yet, you can find it here, but I...
What does social media have in common with kids? (Part one)
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer...