One 4 letter word you don’t want to forget in your marketing

When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational videos about the start of the internet and how digital media has changed. But the core of the class was centered...

Fill Your Creativity Cup

Picture this… it’s Monday morning and you proudly sit down to write next month’s social media content. You’re working ahead instead of leaving your content for the last minute! Go you! But when your fingertips hit the keys on your laptop, you find yourself at a...

Think Your Work “Speaks For Itself”? Here’s Some Tough Love.

Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in English, and not very loudly. I work with a lot of entrepreneurs who started their business based on a deep inner...

11 Tips For Email Marketing Mastery

If you struggle with email marketing, aren’t convinced that it matters, or just haven’t gotten around to building an email strategy that makes money, this is for you. Email marketing is not dead. Inboxes are flooded with sales flyers, junk email, and who knows what...

What does social media have in common with kids? (Part two)

Last time I wrote, I touched on some ways that babies and social media marketing are the same. If you haven’t read that blog yet, you can find it here, but I also promised to offer some tips for dealing soon. So, this piece is dedicated to helping us all ride those...

What does social media have in common with kids? (Part one)

I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer somewhere for fun, I need at least one week’s notice (but honestly, it’s not really a joke). I am also a...