Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of questions we recommend you use as a part of your social media manager interview. If there are any others you’ve encountered, we’d love to add them to our list! Send us an email at info@stratoscreativemarketing.com.
Logistical Questions
What social media platforms do you serve? Which should I be on?
Chances are you don’t need to be on all of the platforms; your social media manager should be able to help direct you.
What’s the review process like? Will I get to see the posts before they go out?
Your social media manager may have different processes based on how much you want to be involved. Make sure you know right from the start so you don’t encounter any surprises.
If someone writes a comment or a direct message, who answers it – you or me?
We prefer to have our clients respond to any personal messages. It creates a connection between you and your prospective customer. However, your social media manager may provide assistance with the responses. If they do, make sure you’ve told them how to respond to your most common questions.
How do you research hashtags?
There are better hashtags than others. We are all for testing out different strategies, but make sure your social media manager has a method to the madness.
Content Questions
How much of the content will I need to create?
Will your content creator be researching topics for you or will they expect that you will write content for them to repurpose?
How will my social media design match the rest of my brand?
Just like your voice should be cohesive across your marketing, so should your design. Don’t let your social media go rogue!
How will you make sure my social media sounds like me?
Each social media manager will have a different process to determine your voice and tone. It’s important that they identify yours so your social media matches you and your other marketing.
Do you do a combination of photos and graphics?
This is a chance for you to express whether you want a photo-centric or graphic-focused feed. We recommend a combination of both.
Bonus Question: If I don’t have photos, where will you get photos from?
Your social media manager should have a plan. They may ask you to participate in a photoshoot, or they may use stock photos.
Goal/Result Questions
How will my social media work in tandem with the rest of my marketing?
Your social media MUST complement the rest of your marketing efforts. If it doesn’t, what’s the point? Make sure your social media manager has a plan that aligns with your other marketing efforts.
What kind of growth should I see based on the number of posts we’re pushing out?
The fewer posts you push out, the slower the growth rate. The more you publish, the faster the growth. Don’t let anyone tell you differently.
Should I be relying on organic content alone or should I run social ads as well?
This will depend on the goals you want to accomplish. Make sure your strategy will accomplish your goals before you commit to a long-term contract.
How do I know my content is working (or not) and what my audience resonates with?
Each social media manager will have a different approach to analytics but they should do some sort of reporting each month to learn what is working well and what needs adjustment.
Bonus
What can I do to help the social media content perform better?
We know you want to maximize your investment in social media. Make sure you are doing everything you can to assist your content creator.
Looking for even more guidance with your social media? We’ve created the ideal social media scheduler that comes with prompts, templates, feedback, and brainstorming sessions so you can DIY your social media accounts with support from expert marketers and content creators. Join our DIY Social Media Club—by this time tomorrow, you could have your next month of content scheduled!
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