If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is talking about failure - AKA the failure your customer could experience if they don’t work with you. If you’re...
Blog
We know you’re always looking for reliable information about how to market your business. Each month we compile the best information on marketing strategy, social media, and more to share with our email list and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Three Reasons Why your Website is not Helping you Connect with your Ideal Customer
Businesses understand that a website is an imperative part of their marketing. And if it is less than three years old, probably looks pretty nice. Most likely it includes a home, about, and a smattering of other pages. The problem is that most businesses stop there....
Three Steps to Choosing a Lead Magnet
Potential customers visit your website everyday. Your business invested time and money to get them there between your website, design efforts, ad campaigns, social media channels, SEO, and other outreach efforts. The leads you worked so hard to attract are now...
Resources to Help Unveil The Power of Pinterest
If you’re like me you probably started using Pinterest in order to save a hundred different recipes (that you likely never even cooked) or daydream about the way your future house might look. I even had a board full of cute animals, like teacup pigs and...
How to Design an Advertising Campaign
Most people feel pretty intimidated when it comes to designing a paid marketing campaign and rightfully so. If you do not execute that campaign well or if it's poorly designed, you're likely to waste a lot of money. In this article, I'm not going to go into the nuts...
Creative Solutions to Sustain your Business during the COVID-19 Outbreaks
Instead of our normal blog post, I wanted to take time to highlight what is on all of our minds: How will my business fare during the COVID-19 social distancing period? I wrote a recent email about my reaction and what I’ve encouraged all our clients to do. I...