Let’s Talk About Failure in Marketing

If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is talking about failure – AKA the failure your customer could experience if they don’t work with you. If...

Three Steps to Choosing a Lead Magnet

Potential customers visit your website everyday. Your business invested time and money to get them there between your website, design efforts, ad campaigns, social media channels, SEO, and other outreach efforts. The leads you worked so hard to attract are now...

Resources to Help Unveil The Power of Pinterest

If you’re like me you probably started using Pinterest in order to save a hundred different recipes (that you likely never even cooked) or daydream about the way your future house might look. I even had a board full of cute animals, like teacup pigs and...

How to Design an Advertising Campaign

Most people feel pretty intimidated when it comes to designing a paid marketing campaign and rightfully so. If you do not execute that campaign well or if it’s poorly designed, you’re likely to waste a lot of money. In this article, I’m not going to...