We know you’re always looking for reliable information about how to market your business. Each month we compile the best information on marketing strategy, social media, and more to share with our email list and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Ten years ago I started a nonprofit that partners with local Tanzanians to provide free education and resources to vulnerable children in their community. We have learned a lot since our inception; because of this, we have made a lot of changes to the way we do...
Hey friends. You’ve probably heard us talking about breaking into the reels game lately. It’s something we are doing for a number of reasons: It challenges us.It’s good for our marketing strategy.It’s fun.Are there any other reasons to add? So it probably goes...
I haven't even been in the marketing field for 2 years and I have already come to understand just how often the world of marketing is changing. From hashtag strategies to the number of characters included in your captions, to the importance of videos for your audience...
Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and quickly extended to other team members and even guest bloggers. The Stratos blog is currently a mix of marketing and...
Do you see yourself as a “creative,” or maybe even an artist? Let us guess. If you don’t paint or draw, you probably don’t consider yourself an artist. In the realm of marketing, if you aren’t a graphic designer, you may not think so either. We want to stop you...
Not too long ago, we shared with you some of the ways that we fill our creative cups. Recently though, we've been reflecting on how we live our best WFH life. These topics may seem the same, but there is much more to it than you think. What fills my cup creatively...
We recently found out that September is National Self-Care Awareness Month and it felt like the perfect opportunity for our team to participate in a little challenge. Because we don’t all work in the same office, our self-care challenge doesn’t include a group yoga...
I recently had an unpleasant experience with a headband + accessory company that I had found through a Facebook ad. Unfortunately, I wasn't in love with the products (the fit was too tight!) and wanted to return them. The entire process to return my items was long and...
Last time I wrote, I touched on some ways that babies and social media marketing are the same. If you haven’t read that blog yet, you can find it here, but I also promised to offer some tips for dealing soon. So, this piece is dedicated to helping us all ride those...
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer somewhere for fun, I need at least one week’s notice (but honestly, it’s not really a joke). I am also a...
Disclaimer: I am a personality test junkie. Ever since I first stumbled upon my first personality test, I have found excitement and belonging in taking these and learning my results. There is something powerful in learning about yourself, reading the way someone...
Honestly, I have never paid much attention to advertisements or marketing. I just took for granted what appealed to me and didn’t really think twice. After joining the Stratos team I occasionally spent more time considering, but still didn’t really understand. After...