Right before Christmas, I saw an ad on Instagram for a company called Moss Amigos. The image featured a few glass jars, each with one green ball of moss...
A Targeted Ad That Led Me to My Pet Moss
read more
Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Kelsey Potter
4 Reasons to Batch Your Content
So you’ve heard us talk a lot about batching your content and you’re wondering, “What’s the big deal?” If you’re still logging into social media to create...
How We Use Canva Pro at Stratos Creative Marketing
We'll be honest: we were resistant to hopping on the Canva bandwagon. We saw all these reels and pins about Canva tutorials and would roll our eyes and keep...
Words Matter
The other day I was at the Shedd Aquarium in Chicago with my family. About halfway through our visit, we had stopped to eat a snack downstairs near the...
Four Things I’m Doing Differently in my Nonprofit Messaging Since Working at Stratos
Ten years ago I started a nonprofit that partners with local Tanzanians to provide free education and resources to vulnerable children in their community. We...
Reels Inspo and Examples We’ve Gathered for You
Hey friends. You’ve probably heard us talking about breaking into the reels game lately. It’s something we are doing for a number of reasons: It...
3 Ways to Step Out of Your Comfort Zone and PIVOT Your strategy
I haven't even been in the marketing field for 2 years and I have already come to understand just how often the world of marketing is changing. From hashtag...
4 Types of Blogs You Can Write
Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and...
3 Things We Would Steal From Steal Like An Artist
Do you see yourself as a “creative,” or maybe even an artist? Let us guess. If you don’t paint or draw, you probably don’t consider yourself an artist....
Live Your Best WFH Life
Not too long ago, we shared with you some of the ways that we fill our creative cups. Recently though, we've been reflecting on how we live our best WFH life....
Stratos is making “Self-Care” September a Team thing
We recently found out that September is National Self-Care Awareness Month and it felt like the perfect opportunity for our team to participate in a little...
Going The Extra Mile
I recently had an unpleasant experience with a headband + accessory company that I had found through a Facebook ad. Unfortunately, I wasn't in love with the...
What does social media have in common with kids? (Part two)
Last time I wrote, I touched on some ways that babies and social media marketing are the same. If you haven’t read that blog yet, you can find it here, but I...
What does social media have in common with kids? (Part one)
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer...
The best personality test to help your team function together naturally
Disclaimer: I am a personality test junkie. Ever since I first stumbled upon my first personality test, I have found excitement and belonging in taking these...
What Being a Mom Taught me About Reaching Your Audience Online
Honestly, I have never paid much attention to advertisements or marketing. I just took for granted what appealed to me and didn’t really think twice. After...