How do you care for your clients well?
I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are you a photographer? I don’t just mean taking beautiful pictures. Are you a marketer? I don’t just mean creating great websites or social media posts for them. When your customers feel like real people rather than just numbers, when they feel like they have a relationship with you rather than just being your customer, your business will flourish. So how do we do this? I know, you’re busy and you might have a tight budget. Here are some quick and easy ways to pour into your clients aka “Surprise and delight!”
- Everyday experiences – Do you have a client who is graduating from an education program? Birth of a child? New pet? Loss of a family member? What is going on in their life that you can either celebrate or show your support for? This will show your clients that you are invested in them relationally. It will also show them that you care.
- Birthdays – Find out their birthday! This is a really easy way to be intentional about caring for your customers. You can easily gather customer birthdays when you begin working with them and plan ahead for celebrating. The birthday “gift” can be the same for every customer, or you can personalize it.
- Current events or “just because” – Is there something heavy going on in the world? If so, it might be a chance for you to check in on your customers to see how they are doing,
The investment in these things doesn’t have to be time consuming, expensive, or showy; think small but sincere. Write a card, send a thoughtful email, make a phone call, send a small gift. Do what feels authentic for you. You can make these “surprise and delight” moments as big as you want or keep them as small as you want; what really matters is that you are being intentional about your care for them. Your clients will appreciate your good work and the dedication to your business but they never forget that you made them feel like real people.