We know you’re always looking for reliable information about how to market your business. Each month we compile the best information on marketing strategy, social media, and more to share with our email list and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Ten years ago I started a nonprofit that partners with local Tanzanians to provide free education and resources to vulnerable children in their community. We have learned a lot since our inception; because of this, we have made a lot of changes to the way we do...
We didn't know we needed a Zoom replacement... until we found Around. And now that we are official converts, we thought we'd share a few of our favorite Around features! If your team is suffering from Zoom fatigue, you're sick of people seeing your messy room in the...
Each individual team member at Stratos has their own unique passion projects and things we devote our time and energy to outside of work. From nonprofits to other jobs to hobbies, everyone has something that fills their heart in a special way. As a team, we love to...
On October 2nd, 2018, I heard the four most devastating news a mother could hear. “There is no heartbeat.” My husband and I had gone to a routine ultrasound, excited to see our firstborn son on the screen. I still remember how we held hands and laughed as we strolled...
Not too long ago, we shared with you some of the ways that we fill our creative cups. Recently though, we've been reflecting on how we live our best WFH life. These topics may seem the same, but there is much more to it than you think. What fills my cup creatively...
We recently found out that September is National Self-Care Awareness Month and it felt like the perfect opportunity for our team to participate in a little challenge. Because we don’t all work in the same office, our self-care challenge doesn’t include a group yoga...
I recently had an unpleasant experience with a headband + accessory company that I had found through a Facebook ad. Unfortunately, I wasn't in love with the products (the fit was too tight!) and wanted to return them. The entire process to return my items was long and...
Recently I had a sales call with a prospective client. I have a basic form for people to fill out on my website when they book the call, but I typically walk into these types of calls a lot like a blind date: I know their name, we agreed on the time and location, and...
With the end of Q2, we wrapped up work for some of our clients whose grant funding had dried up and others who were implementing some new marketing strategies. Whenever a client rolls off our caseload, we hold a debriefing meeting. During this meeting we make sure...
When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational videos about the start of the internet and how digital media has changed. But the core of the class was centered...
Picture this… it’s Monday morning and you proudly sit down to write next month’s social media content. You’re working ahead instead of leaving your content for the last minute! Go you! But when your fingertips hit the keys on your laptop, you find yourself at a...
“I will always be sad about losing you. But I refuse to lead a sad life.” I saw this quote on Instagram and realized it is exactly how I am living my life these days. My husband, Michael, died on February 21, 2021, due to complications from COVID-19....
Last time I wrote, I touched on some ways that babies and social media marketing are the same. If you haven’t read that blog yet, you can find it here, but I also promised to offer some tips for dealing soon. So, this piece is dedicated to helping us all ride those...
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer somewhere for fun, I need at least one week’s notice (but honestly, it’s not really a joke). I am also a...
We’ve all heard that words matter, but have you ever asked yourself why? Words – particularly written ones that are read and not accompanied by tone of voice or body language – matter because they express so much more than information. They also convey feelings and a...
Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4 years (pre-covid) and, by the end of it all, mastered our own travel groove. Our tested and approved method is to...
Disclaimer: I am a personality test junkie. Ever since I first stumbled upon my first personality test, I have found excitement and belonging in taking these and learning my results. There is something powerful in learning about yourself, reading the way someone...
A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook. “Stretch your comfort zone a little!” they said. “It’ll make it so much easier for us all to stay in touch.” They were...
Honestly, I have never paid much attention to advertisements or marketing. I just took for granted what appealed to me and didn’t really think twice. After joining the Stratos team I occasionally spent more time considering, but still didn’t really understand. After...
There’s a lot of talk about how we should be operating our businesses amidst this “new normal” we’re living in. For some, the initial panic of how to survive COVID-19 — both personally and in business — has subsided, but honestly, some of these conversations forget...
As a healthcare provider, I never thought social media would be as important to my practice as it has become. As I’ve come to understand the value in having a social media presence for myself, I’ve also learned more and more about how my clients interact with the...
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to stay in-the-know on the marketing conversations, I was really nervous to watch The Social Dilemma. If I’m totally...
In honor of National Women's Small Business Month, we wanted to mini-interviews with some of our clients who run women-owned businesses. We want to celebrate them while encouraging other women who aspire to operate their own businesses. Carole Chaski of Alias...
It can be said that solopreneurs’ impact isn’t as large as an agency's impact. Although this is true for numbers, it can be argued the authenticity and niche market knowledge that local influencers bring to collaborations is critical. Entrepreneurs and local...