It can be said that solopreneurs’ impact isn’t as large as an agency’s impact. Although this is true for numbers, it can be argued the authenticity and niche market knowledge that local influencers bring to collaborations is critical. Entrepreneurs and local...
The words you use to describe yourself and the services you provide will attract a certainaudience. This in turn will open doors to potential clients or partnerships—and eliminateothers. A common mistake many marketers make is trying to promote a brand for...
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If you follow a nonprofit on social media (or, are on their mailing lists, etc.), you are probably tired of being asked for donations. I both run...
You know exactly what you want to post on your social media account. You go to google photos or your downloads folder and scroll for the photo. You never find it. You know it has to be there, but your photo collection has become so big it’s like looking for a needle...
Think of your favorite brand – the products perfectly align with your needs, seem like they’re made only for you. The customer service you get creates such an emotional connection which makes you stick to the brand. Now, look into your company, do you think your...
Fundraising often feels like a dirty word to anyone serving in the nonprofit arena (cue the photos of starving dogs serenaded by Sarah Mclaughlin). This is really unfortunate because so many organizations are doing amazing work that should be resourced. Let’s dive...
