We’ve all heard that words matter, but have you ever asked yourself why?
Words – particularly written ones that are read and not accompanied by tone of voice or body language – matter because they express so much more than information. They also convey feelings and a personality. A voice, or a “vibe,” if you will.
Compare these two sentences which technically share the same information but use very different words.
School is cancelled Friday, January 9 due to inclement weather.
Thanks to Mother Nature’s gift of the fluffy white stuff, school’s off Friday, January 9!
Both technically deliver the same message, but they do so with very distinctive personalities. The voice in the first sentence might be described as professional, straightforward, or informative. The voice in the second sentence might be described as informal, silly, or cheeky.
So, how do you make sure the words you’re using are also expressing the voice you want for your brand? And how do you know if those words are resonating with your customers?
Heck, how do you even define the voice of your brand?
We’ve created a free workbook to help.
The workbook will empower you to identify your values and the needs you’re looking to fulfill, which will lead you to your voice. Once you’ve completed the exercises in the workbook, you will have the words that express your brand and reach your audience.
You’ll be much closer to the clarity you’ve chased for years.
Download it here: http://murphy.marketing/
About the Author
Katie Lantukh is the founder of Murphy Marketing, a Certified StoryBrand Agency. She and her team of writers believe that starting at a blank page is the pits, so they provide messaging strategy and copywriting services to growing businesses.