Three reasons to do what’s best for your customers

Recently I had a sales call with a prospective client. I have a basic form for people to fill out on my website when they book the call, but I typically walk into these types of calls a lot like a blind date: I know their name, we agreed on the time and location, and...

Think Your Work “Speaks For Itself”? Here’s Some Tough Love.

Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in English, and not very loudly. I work with a lot of entrepreneurs who started their business based on a deep inner...

11 Tips For Email Marketing Mastery

If you struggle with email marketing, aren’t convinced that it matters, or just haven’t gotten around to building an email strategy that makes money, this is for you. Email marketing is not dead. Inboxes are flooded with sales flyers, junk email, and who knows what...

Finding Your Voice

We’ve all heard that words matter, but have you ever asked yourself why? Words – particularly written ones that are read and not accompanied by tone of voice or body language – matter because they express so much more than information. They also convey feelings and a...