Blog

We know you’re always looking for reliable information about how to market your business. Each month we compile the best information on marketing strategy, social media, and more to share with our email list and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.

Design
What the heck goes in a brand book?

What the heck goes in a brand book?

This post is adapted from our podcast episode, The Difference Between Branding vs. Marketing. Listen to the whole episode on Spotify, Apple Podcasts, or wherever you get your podcasts. Your brand is super important. It's how to engage with your customers, how they...

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What makes a logo memorable

What makes a logo memorable

If I were to ask you to think of a logo - what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald's arches?  When we see a logo, it may come across as a simple group of words or a familiar icon, but we are actually taking in much more...

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All About Rebranding

All About Rebranding

Alfred Edward Perlamn, a hot-shot railroad executive from the 1960s, said it well when he stated  “After you've done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away and...

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Fonts and Wineglasses

Fonts and Wineglasses

Imagine this. You have arrived at a beautiful vineyard, with the goal of experiencing their delicious wine. You take in everything around you as they ready your glass. You are anticipating the smells and colors and flavors. When the server arrives they set before you...

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More from our blog

Creative Solutions to Sustain your Business during the COVID-19 Outbreaks

Instead of our normal blog post, I wanted to take time to highlight what is on all of our minds:  How will my business fare during the COVID-19 social distancing period? I wrote a recent email about my reaction and what I’ve encouraged all our clients to do. I...

Why We Love Around

We didn't know we needed a Zoom replacement... until we found Around. And now that we are official converts, we thought we'd share a few of our favorite Around features! If your team is suffering from Zoom fatigue, you're sick of people seeing your messy room in the...

Why photos of cows won’t sell your products

This weekend I came across a social media account where the account manager takes photos of cows and puts people's names on them. So I did a little bit of a deep-dive into the account as an excuse to be able to write about it and share it with you all. Here are a few...

What Being a Mom Taught me About Reaching Your Audience Online

Honestly, I have never paid much attention to advertisements or marketing. I just took for granted what appealed to me and didn’t really think twice. After joining the Stratos team I occasionally spent more time considering, but still didn’t really understand. After...

4 Types of Blogs You Can Write

Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and quickly extended to other team members and even guest bloggers. The Stratos blog is currently a mix of marketing and...