If I were to ask you to think of a logo – what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald’s arches?
When we see a logo, it may come across as a simple group of words or a familiar icon, but we are actually taking in much more information without realizing it. Logos are the face of a company’s brand. When we view them, we are also taking in the branded colors, text spacing, fonts, voice, and imagery – all of which contribute to how we relate to a brand.
There’s a good chance we come across hundreds of logos each and every day. Some will stand out to us more than others, so that leads us to the question… what makes a logo memorable?
Some logos are memorable because of their saturation in our market. We see them so often that they are ingrained in our minds (Pepsi, Starbucks, Walmart to name a few). Others we recognize because they are unique from others in their market.
Although what is memorable will vary from person to person, a general guideline for a memorable logo is as follows:
- Simplistic and bold in design
- Recognizable (in color or black and white)
- Consistent across all platforms
- Clear communication of who you are (whether seen big or small)
- Relevant to your market
- A creative flair to set you apart
Imagery by Design Maniac Blog https://www.designmantic.com/blog/design-memorable-logo-with-logo-templates/
To wrap up this idea of memorability, let’s look at a study done by Branded in Memory; a project where 150 people were asked to draw common logos from memory to see just how memorable they truly are.
Do you think your clients would recognize your logo? Or is it possibly time for a refresh.
Take a look at our new logo quiz to find out!
About the author:
Savannah Guthrie is a Developer and Designer at Stratos Creative Marketing