If I were to ask you to think of a logo – what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald’s arches?
When we see a logo, it may come across as a simple group of words or a familiar icon, but we are actually taking in much more information without realizing it. Logos are the face of a company’s brand. When we view them, we are also taking in the branded colors, text spacing, fonts, voice, and imagery – all of which contribute to how we relate to a brand.
There’s a good chance we come across hundreds of logos each and every day. Some will stand out to us more than others, so that leads us to the question… what makes a logo memorable?
Some logos are memorable because of their saturation in our market. We see them so often that they are ingrained in our minds (Pepsi, Starbucks, Walmart to name a few). Others we recognize because they are unique from others in their market.
Although what is memorable will vary from person to person, a general guideline for a memorable logo is as follows:
- Simplistic and bold in design
- Recognizable (in color or black and white)
- Consistent across all platforms
- Clear communication of who you are (whether seen big or small)
- Relevant to your market
- A creative flair to set you apart
Imagery by Design Maniac Blog https://www.designmantic.com/blog/design-memorable-logo-with-logo-templates/
To wrap up this idea of memorability, let’s look at a study done by Branded in Memory; a project where 150 people were asked to draw common logos from memory to see just how memorable they truly are.