In the fall of last year, I was presented with an opportunity to submit a logo into a contest for the city of Lexington's 250th birthday. The winning logo...
Winning a logo contest (Design Best Practices)
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Savannah Guthrie
What makes a logo memorable
If I were to ask you to think of a logo - what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald's arches? When we see a logo, it...
One 4 letter word you don’t want to forget in your marketing
When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational...
A Guideline To Photoshop & Editing Ethics
Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4...
The Customer is (not) always right.
For the past year and a half, I have worked at Starbucks as a barista. It’s an awesome side gig. Free coffee drinks. Connections with our regulars. The power...
All About Rebranding
Alfred Edward Perlamn, a hot-shot railroad executive from the 1960s, said it well when he stated “After you've done a thing the same way for two years,...
Creative ways to spice up stock photography
Stock photos are one of the best online resources available to marketers. They save time and money by replacing photoshoots and production costs with powerful...
Marketing that Satisfies
There is this weird phenomenon that happens when you work in marketing. It happens slowly at first, but eventually, you become extremely in tune with...
Here’s to the Productive Perfectionists
Based on that title alone… can you relate? Do you find flaws in your work no matter how much time you put in?Do you feel your creative mind dwindling as you...
Fonts and Wineglasses
Imagine this. You have arrived at a beautiful vineyard, with the goal of experiencing their delicious wine. You take in everything around you as they ready...