What makes a logo memorable

If I were to ask you to think of a logo – what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald’s arches?  When we see a logo, it may come across as a simple group of words or a familiar icon, but we are actually taking in much...

One 4 letter word you don’t want to forget in your marketing

When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational videos about the start of the internet and how digital media has changed. But the core of the class was centered...

A Guideline To Photoshop & Editing Ethics

Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4 years (pre-covid) and, by the end of it all, mastered our own travel groove. Our tested and approved method is to...

The Customer is (not) always right.

For the past year and a half, I have worked at Starbucks as a barista. It’s an awesome side gig. Free coffee drinks. Connections with our regulars. The power to put a smile on someone’s face by just serving them a coffee. Not too shabby!  And I have also learned...

All About Rebranding

Alfred Edward Perlamn, a hot-shot railroad executive from the 1960s, said it well when he stated  “After you’ve done a thing the same way for two years, look it over carefully. After five years, look at it with suspicion. And after ten years, throw it away...