Put together by The Strategy Team at Stratos! Social media can feel like a second full-time job for business owners, but it doesn’t have to feel that way....
Steal This Social Media Content Strategy
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Social Media
Our Best-Performing Reel Prompts: Inspiration for Your Next Video
If you're feeling challenged by coming up with engaging reel ideas, you are not alone! When our clients start working with us, it's often a top request......
What Just Happened?! The Social Media Trends Defining 2025
One month into 2025, what can we say? It’s been a crazy ride already… that’s for sure. The social media landscape has been on an equally crazy rollercoaster...
Boost Your Engagement: 3 Interactive Story Elements to Use on Instagram This Week
One of the most common questions I'm asked is: how do I boost my engagement on social media? One of my favorite ways to encourage conversations is through...
2025 Mood: New Year, New Feeds
New year, new goals, new energy—why not a new look for your feed? ✨ Here’s a quick tip to start 2025 with a bang: Refresh. Your. Bio. Your bio is the first...
Hashtag Holidays You Might Actually Celebrate This Winter
Are hashtag holidays ridiculous? Most of the time, yes. Should we use them in our social media? Definitely, yes. Social media holidays are a fun way to engage...
Common Social Media Mistakes You Can Fix Today
"Everyone makes mistakes." Cue Hannah Montana But really, we all make mistakes on social media. We've compiled some super easy fixes we've seen on the...
Batch this content so you can take a break this holiday!
We are all so close to the end of the year. If you are like me, you look forward to spending extra time with your favorite people and taking a break from...
“Day in the life” B-roll Challenge!
Have you wanted to add more video content to your business’s social media but don't know where to start? We get it. It can be difficult not to get...
Our Go-To Tech Tools for Social Media and Email Marketing
People often ask about the tools we use to run our social media and email marketing smoothly. So, I thought I’d share our top picks! We rely on these tools...
How to use ChatGPT to make 5 social media posts within minutes
At Stratos, we're big fans of repurposing content. Not only does it save you time, but it also helps make your content last longer and gain more visibility...
A Case for Boosting Posts (AKA I Changed My Mind)
For years, I told clients, “Don’t waste your money on boosting posts.” Back then, it was true—boosted posts would only reach your existing followers, which...
How Social Media Can Supercharge Your Email List Growth
If you've been around Stratos for two seconds, you know we LOVE email lists AND social media. Email is one of the best ways to keep in touch with your...
Humans First, Workers Second
Is it possible to enjoy both a peaceful life and a solid social media presence? We all know social media can take a toll on our mental health, particularly...
5 Questions + Answers For Your LinkedIn Strategy
Confession: I have no LinkedIn strategy. I only recently started posting there for my nonprofit organization, and TBH, I need to improve my game. LinkedIn has...
10 B-rolls reels you can create right now!
B-roll. It's so hot right now. Well, in social media circles, it is. I am guessing you may have heard of it before. But let me give you a quick...
A Guide to Social Media Platforms: Where and What to Post
A new DIY Social Media Club member asked me today, what should I post to each platform? What's the difference? And let me tell you, I know it's confusing!...
Promoting Events on Social Media
Recently, I had a fantastic chat with Liv and Veo from Overflow After Dark Productions (OAD) about their social media strategy for event promotion. We covered...
Three things you need to stop doing in your social media content
We're all trying our best to stay on top of social media by creating habits. But let's be real – not every habit we try is a winning one. Today, we're talking...
Your Social Media Interaction Checklist!
There’s no question that social media is an invaluable tool for businesses because it opens up opportunities for brands to “be more human” and interact...
How Stratos Helped Me Save Time and Lose Stress
11 years ago, I founded a nonprofit that provides free quality education to children in Tanzania. While I enjoy writing, I didn’t feel equipped to run any...
4 Reasons to Batch Your Content
So you’ve heard us talk a lot about batching your content and you’re wondering, “What’s the big deal?” If you’re still logging into social media to create...
Organic vs Paid Social Media
When it comes to social media, there are two parts at play: the organic and the paid. They can work together and they can work separately. But one of the...
Behind the Scenes of the DIY Social Media Club Posts
Are you tired of doing your social media by yourself? You’re not alone. What about graphics? How do you feel about those? We’ve heard it time and time again...