By Laura Kaiser In 2019, Merriam-Webster defined “social media” as “forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.” Nothing in that definition...
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to stay in-the-know on the marketing conversations, I was really nervous to watch The Social Dilemma. If I’m totally honest, I...
Full Disclosure: I am not a trained photographer. But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether you are a chiropractor or a clothing boutique, you need images to sell your service or product online. And...
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If you follow a nonprofit on social media (or, are on their mailing lists, etc.), you are probably tired of being asked for donations. I both run...
This weekend I came across a social media account where the account manager takes photos of cows and puts people’s names on them. So I did a little bit of a deep-dive into the account as an excuse to be able to write about it and share it with you all. Here are...
Why a million followers won’t help your business be successful. I know this firsthand. A couple of months ago, my business Instagram page had about 160 followers. One hundred and sixty. And through Instagram, I got two new leads that quickly converted into projects....
