My Reflections on Netflix’s The Social Dilemma

Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to stay in-the-know on the marketing conversations, I was really nervous to watch The Social Dilemma. If I’m totally honest, I...

3 Things You Need for a Photoshoot

Full Disclosure: I am not a trained photographer.  But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether you are a chiropractor or a clothing boutique, you need images to sell your service or product online. And...

Why photos of cows won’t sell your products

This weekend I came across a social media account where the account manager takes photos of cows and puts people’s names on them. So I did a little bit of a deep-dive into the account as an excuse to be able to write about it and share it with you all. Here are...

You don’t have to go viral to be a success

Why a million followers won’t help your business be successful. I know this firsthand. A couple of months ago, my business Instagram page had about 160 followers. One hundred and sixty. And through Instagram, I got two new leads that quickly converted into projects....