We know you’re always looking for reliable information about how to market your business. Each month we compile the best information on marketing strategy, social media, and more to share with our email list and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of questions we recommend you use as a part of your social media manager interview. If there are any others you’ve...
Hey friends. You’ve probably heard us talking about breaking into the reels game lately. It’s something we are doing for a number of reasons: It challenges us.It’s good for our marketing strategy.It’s fun.Are there any other reasons to add? So it probably goes...
The other day, a neighbor asked me what my least favorite part about marketing is, and without hesitation, I said, “Social media.” Then, they asked me why. When my neighbor asked me this, I just told him I simply don’t enjoy it. I don’t enjoy social media that much in...
When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and you’ll need to choose one who you think can do the job best—rather than the one who is the cheapest. Lots...
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer somewhere for fun, I need at least one week’s notice (but honestly, it’s not really a joke). I am also a...
Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny days. My family and I began pulling weeds, trimming trees, mowing the grass – yes, when you live in California...
Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4 years (pre-covid) and, by the end of it all, mastered our own travel groove. Our tested and approved method is to...
Clients have asked us, “how do you put out an email EVERY WEEK? How do you find so much material to talk about? How do you have the bandwidth to do it?” Well, it took time to nail it down, but we’re ready to give you a little peek behind the curtain… Here are 3 ways...
A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook. “Stretch your comfort zone a little!” they said. “It’ll make it so much easier for us all to stay in touch.” They were...
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are you a photographer? I don’t just mean taking beautiful pictures. Are you a marketer? I don’t just mean creating...
As a healthcare provider, I never thought social media would be as important to my practice as it has become. As I’ve come to understand the value in having a social media presence for myself, I’ve also learned more and more about how my clients interact with the...
In 2019, Merriam-Webster defined "social media" as "forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content." Nothing in that definition indicates moral, values, or truth....
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to stay in-the-know on the marketing conversations, I was really nervous to watch The Social Dilemma. If I’m totally...
Full Disclosure: I am not a trained photographer. But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether you are a chiropractor or a clothing boutique, you need images to sell your service or product online. And...
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If you follow a nonprofit on social media (or, are on their mailing lists, etc.), you are probably tired of being...
This weekend I came across a social media account where the account manager takes photos of cows and puts people's names on them. So I did a little bit of a deep-dive into the account as an excuse to be able to write about it and share it with you all. Here are a few...
Why a million followers won’t help your business be successful. I know this firsthand. A couple of months ago, my business Instagram page had about 160 followers. One hundred and sixty. And through Instagram, I got two new leads that quickly converted into projects....
Everyone who learns that we serve our clients with their social media has the same question: “How do I grow my social media?” There’s a lot of different ways you can answer that question - especially depending on what your goals are. But there are three ways...
I’ve seen two different reactions to social media during this COVID crisis. Some people are harnessing the power of social media as a way to connect with people — via FB lives, IG stories, etc. Others have vanished and are focusing on their wellbeing. I’m here...
To be honest, I’ve lost count how many days I’ve been social distancing and I’m pretty sure I’m not the only one who is getting tired of this. But I’m also not the only one who understands how important staying home is in preventing the spread of COVID-19. There...
We all know that creating content for your business social media can feel overwhelming. When you add in all the National Holidays and Social Media holidays, prepping your social media calendar can feel daunting. Every week there is another one (or three) and you may...
I laughed out loud when I read this LinkedIn post. Why? Because I too have received pick-up lines, been sold items that don’t apply to me, been sent switch-and-bait messages… all in the name of “networking.” Claire Parsons, a UK copywriter, used humor (one of her...
Is improving your social media presence a 2020 goal? Many business owners know they need to use the various platforms to reach their goals, but when they sit down to write out their captions, they hit a roadblock. They just don’t know what to say! We have good news...
You’ve seen them, you’ve shared them, but let’s learn a little more about what they are and why (or why not) you should use GIFs or memes in your marketing. GIF /ɡif,jif/nounnoun: GIFa lossless format for image files that supports both animated and static images....