Who should my business follow on Instagram?

by | Nov 10, 2022 | Social Media

Whether you’re starting an Instagram account from scratch or trying to build an existing brand, who you follow is crucial. When I was a marketing director for churches and non-profits, this was always where I got stuck: What accounts should I follow?

1. Direct competitors

How to find them:

Search Instagram, Yelp, or Google for other businesses like yours.

2. Customers: past, current, and ideal

How to find them:

Encourage current customers to connect with you on Instagram, and be sure to follow them back! You can also follow your most engaged followers; these are the people who like and comment on every post you make.

3. Inspiration

Your Instagram feed is a great place to find inspiration for your next post. Following accounts that inspire you will help make scrolling fun and fueling!

How to find them:

Head to the Explore page and start scrolling. When you find a post you like, check out the account. If it inspires you, be sure to follow!

About the Author

Operations Manager at Stratos Creative Marketing | Website | + posts

Kat helps our staff stay on task by managing the inner workings of Stratos. She works behind the scenes to ensure our staff has everything they need to get the job done, and our clients are proud of the work we are producing.


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