Learn How (and How NOT) to Tell Stories for Business

by | Apr 10, 2024 | StoryBrand

Chicago – On May 8-9, Stratos Creative Marketing is hosting an in-person StoryBrand workshop to help small and medium-sized business owners integrate impactful storytelling within their marketing strategy. 

Most business owners have probably heard that engaging storytelling is important to growing their business. 

But do they know HOW to tell impactful stories about products and services? This is where there is a large disconnect. It’s why companies like Stratos Creative Marketing and StoryBrand exist in the first place.

It’s time to learn HOW to tell a compelling story within your advertising and social media.

Join Stratos Creative Marketing, a certified StoryBrand Agency, and its CEO, Julia Block Pearson, a 6th-year certified StoryBrand guide, for a workshop to help you tell a story in your marketing and social media.

So what is StoryBrand? 

StoryBrand is a seven-part messaging system that invites your audience into a story you are telling. It positions them as the central character in your story – the hero – and your business as the guide. Through this story, your business leads the audience to discover your product or service as the key to solving their challenges.

When you connect your audience to your story as the main character, they become immediately more invested in how that story ends (which, if we’re telling it, ends in a transaction). 

What will the workshop include?

During the first day of the workshop, Julia and the Stratos team will teach participants how to use the storytelling formula so they can do it over and over again so the story shows up in all your marketing: social media, emails, websites, etc. On the second day, we’ll do a deep dive into how to use the story created on day one in social media to capture people’s attention. Participants will walk away with completed social content, agency-level software access, and social media strategists’ insights.

Our workshop will run from 9:00 am to 4:00 pm May 8, and from 9:00 am to 12:30 pm May 9 at Mox.E Coworking Space (1449 South Michigan Avenue Chicago, IL 60605). Marketers and business owners can register at this link and utilize the promotional code COMMUNITY to save $200 when registering.