Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny...
Could your business benefit from some spring cleaning in your marketing?
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Social Media
A Guideline To Photoshop & Editing Ethics
Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4...
3 ways to make writing nurture emails easier
Clients have asked us, “how do you put out an email EVERY WEEK? How do you find so much material to talk about? How do you have the bandwidth to do it?” Well,...
Confessions of a Bookworm: How I Found My Little Corner of Social Media
A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook. “Stretch your...
Three Opportunities to Surprise and Delight Your Clients
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are...
Social Media’s Role in our Relationship with Food: Insight from a Registered Dietitian
As a healthcare provider, I never thought social media would be as important to my practice as it has become. As I’ve come to understand the value in having a...
Authenticity is the key to ANY success, but especially on social media
In 2019, Merriam-Webster defined "social media" as "forms of electronic communication through which users create online communities to share information,...
My Reflections on Netflix’s The Social Dilemma
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to...
3 Things You Need for a Photoshoot
Full Disclosure: I am not a trained photographer. But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether...
Five Ways for Nonprofits to Post on Social Media Without Asking for Something
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If...
Why photos of cows won’t sell your products
This weekend I came across a social media account where the account manager takes photos of cows and puts people's names on them. So I did a little bit of a...
You don’t have to go viral to be a success
Why a million followers won’t help your business be successful. I know this firsthand. A couple of months ago, my business Instagram page had about 160...
Our favorite social media growth strategies
Everyone who learns that we serve our clients with their social media has the same question: “How do I grow my social media?” There’s a lot of different...
5 Social Media Prompts to use During the COVID crisis
I’ve seen two different reactions to social media during this COVID crisis. Some people are harnessing the power of social media as a way to connect with...
Staying Social while Social Distancing
To be honest, I’ve lost count how many days I’ve been social distancing and I’m pretty sure I’m not the only one who is getting tired of this. But I’m also...
Celebrating Social Media Holidays… yes or no?
We all know that creating content for your business social media can feel overwhelming. When you add in all the National Holidays and Social Media holidays,...
Claire’s LinkedIn Commandments
I laughed out loud when I read this LinkedIn post. Why? Because I too have received pick-up lines, been sold items that don’t apply to me, been sent...
Five Easy Social Media Thought Starters
Is improving your social media presence a 2020 goal? Many business owners know they need to use the various platforms to reach their goals, but when they sit...
Using GIFs and Memes in your Marketing
You’ve seen them, you’ve shared them, but let’s learn a little more about what they are and why (or why not) you should use GIFs or memes in your marketing....
What’s the deal with vulnerability in social media?
vul·ner·a·bil·i·ty noun the quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally. This word has...
Social Media Prompts for Thanksgiving, Giving Tuesday and the 3 Upcoming Shopping Holidays
At the end of this month, there are five “holidays” that your business or non-profit can celebrate alongside your community. While three are shopping...
Selling without selling on Social Media
Not every post needs to have a giant BOOK NOW, BUY NOW, SCHEDULE NOW request. Social Media is STILL a place where people go to connect…and then (maybe)...
Thoughts on Using TikTok for Marketing
If you follow some popular marketing experts, you may have heard some of them say that you HAVE to get on TikTok as it grows. I’ve heard other marketers, tell...
9 Tips for Using Social Media in your Giving Tuesday Fundraising
While this blogpost may be most useful to non-profits and other philanthropic organizations, there are tips in here that every business can use as you prepare...