3 ways to make writing nurture emails easier

by | Feb 26, 2021 | Content Creation, Email Marketing, Marketing Tips, Social Media

Clients have asked us, “how do you put out an email EVERY WEEK? How do you find so much material to talk about? How do you have the bandwidth to do it?” Well, it took time to nail it down, but we’re ready to give you a little peek behind the curtain…

Here are 3 ways to make writing nurture emails easier.

Choose a handful of subjects or sections to write about and rotate when needed:

Are there specific subjects that you can speak to in your industry as an expert? What can you provide that your audience would find helpful, interesting, or entertaining? 

For example, at Stratos we have three go-to sections, our blog, marketing in the wild, and behind the scenes. Our entire team is always on the lookout for content to fill those sections and we keep a running Slack channel for everyone to submit to.    

Repurpose Content: 

Consumers often need to see something numerous times before they take action. 

With all this talk about the algorithm, there is a big chance that people who follow you on social media may not be seeing your posts organically and are missing your valuable content. Don’t be afraid to repurpose your social media content. This goes for posts, videos, stories, and blogs too. PRO TIP: This doesn’t mean copy and paste the same content word for word, but you can take a topic and shorten it with bullet points on a social media post or dig deeper in a blog post 

For example, if you are highlighting a project on social media or have a testimonial that you have posted online, you can expand on those in your newsletter. Perhaps you could even create an ICYMI (in case you missed it) section.

Let go of perfection:

Not every email is going to be a slam dunk… and that is ok. It may take time to figure out what works for your audience. (We STILL revamp our newsletter structure). Being honest and authentic is what matters the most. When someone on our staff writes a meaningful blog post, we often get replies. Our audience (and yours too) wants to know there’s a human on the other side of that email. 

Still, stumped? If you need help deciding on what to write about, we’ve got you covered: CLICK HERE for our 7 Content Hacks to Elevate Your Email. When you’re ready to take your email marketing to the next level, let us know. We are here for you. 

About the Author

Senior Content Coordinator | + posts

Ryann manages social media accounts and email marketing for our clients so they can focus on work while their social media and emails build their brand, develop customer relationships, and attract new leads.


More from our blog

Eliminate Digital Photo Chaos

You know exactly what you want to post on your social media account. You go to google photos or your downloads folder and scroll for the photo. You never find it. You know it has to be there, but your photo collection has become so big it’s like looking for a needle...

11 Tips For Email Marketing Mastery

If you struggle with email marketing, aren’t convinced that it matters, or just haven’t gotten around to building an email strategy that makes money, this is for you. Email marketing is not dead. Inboxes are flooded with sales flyers, junk email, and who knows what...

Three Reasons Why your Website is not Helping you Connect with your Ideal Customer

Businesses understand that a website is an imperative part of their marketing. And if it is less than three years old, probably looks pretty nice. Most likely it includes a home, about, and a smattering of other pages. The problem is that most businesses stop there....

How to Design an Advertising Campaign

Most people feel pretty intimidated when it comes to designing a paid marketing campaign and rightfully so. If you do not execute that campaign well or if it's poorly designed, you're likely to waste a lot of money. In this article, I'm not going to go into the nuts...

What makes a logo memorable

If I were to ask you to think of a logo - what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald's arches?  When we see a logo, it may come across as a simple group of words or a familiar icon, but we are actually taking in much more...