Clients have asked us, “how do you put out an email EVERY WEEK? How do you find so much material to talk about? How do you have the bandwidth to do it?” Well, it took time to nail it down, but we’re ready to give you a little peek behind the curtain…
Here are 3 ways to make writing nurture emails easier.
Choose a handful of subjects or sections to write about and rotate when needed:
Are there specific subjects that you can speak to in your industry as an expert? What can you provide that your audience would find helpful, interesting, or entertaining?
For example, at Stratos we have three go-to sections, our blog, marketing in the wild, and behind the scenes. Our entire team is always on the lookout for content to fill those sections and we keep a running Slack channel for everyone to submit to.
Consumers often need to see something numerous times before they take action.
With all this talk about the algorithm, there is a big chance that people who follow you on social media may not be seeing your posts organically and are missing your valuable content. Don’t be afraid to repurpose your social media content. This goes for posts, videos, stories, and blogs too. PRO TIP: This doesn’t mean copy and paste the same content word for word, but you can take a topic and shorten it with bullet points on a social media post or dig deeper in a blog post
For example, if you are highlighting a project on social media or have a testimonial that you have posted online, you can expand on those in your newsletter. Perhaps you could even create an ICYMI (in case you missed it) section.
Let go of perfection:
Not every email is going to be a slam dunk… and that is ok. It may take time to figure out what works for your audience. (We STILL revamp our newsletter structure). Being honest and authentic is what matters the most. When someone on our staff writes a meaningful blog post, we often get replies. Our audience (and yours too) wants to know there’s a human on the other side of that email.
Still, stumped? If you need help deciding on what to write about, we’ve got you covered: CLICK HERE for our 7 Content Hacks to Elevate Your Email. When you’re ready to take your email marketing to the next level, let us know. We are here for you.
About the Author:
Ryann Marlar is the Senior Content Coordinator at Stratos Creative Marketing.