What should I put on the About Page of my website?
If you’ve found yourself staring at a blank page, wondering what on earth to write, you’re not alone. We all know it’s important for your audience to connect with you, and yes, they want to hear the real story behind your business. But what exactly do they need to know? And how much is too much?
If this sounds familiar, don’t worry, you’re in good company. We hear this question all the time. That’s why we’ve put together this list to help you craft your own About Page. Use it as your guide to finding the sweet spot between sharing too much and not enough.
Here’s what to include on an about page for your website:
An Intro
This is your chance to introduce yourself (and your team if you’ve got one). People do business with people, not faceless companies, so make sure your audience feels like they’re getting to know you. Include your qualifications, experience, and yes, even the quirky stuff. Are you a sourdough bread enthusiast? A Weird Al superfan? Let your personality shine. And don’t forget about your team—does someone speak three languages? Or moonlight as a stand-up comedian? Add that in!
Your Story
This is where things get real. While your story doesn’t need to be a full-on memoir, it’s key to help people connect with you. Why did you start your business? What’s your passion behind the work? Facts and stats are great, but your story is what makes you memorable. It helps build trust with your audience and shows them the “why” behind your brand.
Testimonials
Are you more likely to purchase something if it has a lot of good reviews? Us too. And so is your audience. Make sure they see how purchasing from you or working with you has positively impacted people just like them. Let others vouch for you. It’s one of the most powerful ways to gain trust.
Plans
People love simplicity. So, keep this part short and sweet. Outline the steps for how someone can start working with you—ideally, keep it to 3 easy steps. And always wrap it up with a strong call-to-action (CTA) that encourages them to take the next step.
A Dash of Personality
Personality is what makes your page come alive. Don’t try to copy your competitors. Be you. How do you talk to your audience? What’s the vibe you want to give off? Gen Z? Millennial? A bit more mature? Be mindful of your language and tone.
Also, add something personal, like a fun fact about yourself or your team. This humanizes your brand and reminds people that, yep, you’re real. And if possible, throw in a few real photos of you and your team. They make a world of difference in creating that personal connection.
Your About Page should serve as both a showcase of your authority and your personality. Use this space to turn visitors into potential clients by striking the perfect balance between professional and personal.
Did we miss anything? Let us know! Send us an email and tell us what you prioritize on your About Page.
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