So you’ve heard us talk a lot about batching your content and you’re wondering, “What’s the big deal?” If you’re still logging into social media to create your posts one at a time, we’re not judging. We’ve been there. But we promise that there’s a more manageable and less stressful way to create content. (Hint: it’s batching). We made the mistake of trying to create posts one at a time and now you don’t have to. Learn from us.
Here are four reasons to batch your content.
It Saves Time
When you create posts on the fly, it often takes more brain space and more time. Why? Because you might not be in the mindset to create content when you sit down to do so. In the long run, sitting down 15 different times to create 15 different posts vs. sitting down once to create 15 different posts takes up a lot of extra minutes in your day. Each time you sit down, you must re-focus your attention, brainstorm a topic, write it, and create a graphic. When you do it all at once, you get in a rhythm and your productivity inspires additional content.
It’s Less Stressful
Think about sitting down and planning out your month’s content in one sitting. Now imagine creating the posts and getting them scheduled all at once. After that hard work, you would be able to put your feet up on the couch and relax. Or just take care of other things in your business knowing that your social media presence is nurturing your audience.
It Allows You to Plan Ahead
Is there a specific national day you want to highlight (National Dishwasher Appreciation Day? It’s March 9th, FYI), events you want to advertise, or fundraisers you need to post about? When you batch your content, you can plan for these days and highlight them. Without this approach, you’re likely to find yourself with a picture of your dishwasher and a sappy love letter to your appliance saved in your mind but never used because you didn’t remember until March 13th.
It Gives You Time to Proofread
Let’s be honest. When you sit down at 5:00 pm on a Wednesday to create a post you want to publish by 6:10 pm, you’re more likely to make errors and less likely to catch them. But when you batch your content, you can carve out space for another team member to proof it before you schedule it. This can help with your perceived professionalism.
We hope the four reasons we provided above have encouraged you to create content in bulk for your own sanity. But if you’re still skeptical, let’s start small; consider batching two weeks of content at first vs. an entire month. We’re willing to bet that when you experience the easy, time-saving, and stress-free experience that is batching your content, you’ll be hooked.
About the Author
Kelsey uses her love for writing to craft content for our clients' social media channels and email marketing so that our clients can focus on their sweet spots while we help them nurture their relationships with their customers.