Think of your favorite brand – the products perfectly align with your needs, seem like they’re made only for you. The customer service you get creates such an emotional connection which makes you stick to the brand.
Now, look into your company, do you think your brand makes your customer get a similar experience? Did you put enough effort to establish your brand?
If the answer is no, then it’s high time you need to put more effort into branding.
Ahh… I get it, you’re probably thinking ‘I am a solopreneur, owning a small company. Do I really need to focus on positioning my brand?’
Well, you must cultivate an impression of your company in the mind of your customers.
Let me shed light on these 4 branding mistakes solopreneurs make. Keep on reading to know if you’re making the same mistakes or not…
1. Not listening to your audience: A brand is all about its customers.
Listening and understanding your customer’s needs to come up with a better solution, that your competition is failing to provide, is what makes your brand distinctive.
Dive deeper to analyze who your ideal customer is, find out their pain point, listen to their complaints or feedback.
The more time you spend on learning about your customers the better you can embrace the language and tone that will speak directly to your customer.
2. Not developing a brand voice: That’s another common branding mishap most solopreneurs make.
A brand voice speaks a lot about the purpose of it to its audience.
We, humans tend to judge everything by its cover and a brand voice is like the cover of your business.
It is one of the most important components that build a connection with your audience. Define why they would choose you, what makes your service set apart from your competitors?
People purchase based on emotions. So, your brand story needs to be able to foster a powerful connection with the customer.
3. Overlooking the power of social media: Good news! You can find your potential customers hanging out on the same social media platform.
See how social media made targeting so much easier and effective.
But some solopreneurs still miss out on this point.
Social media is one of the most powerful tools to get to know your audience, create brand awareness, bring more traffic to your website, and much more…
Have you heard of this misspelling marketing strategy of Starbucks?
It’s a trick to make customers share their misspelled name on social media.
Starbucks is getting tons of word of mouth advertisement each time a customer does so.
Use the social media platforms keeping your products and audience in mind to bring better results for your company.
4. Lacking authenticity: We humans are skeptical by nature. Anything that lacks authenticity can never capture the attention of your buyer and make them purchase products from you.
Companies that combine transparency and honesty are more likely to win customers’ trust.
A study shows that 91% of customers are more likely to buy from an authentic brand than from a dishonest brand.
I know, building an effective authentic brand strategy can be difficult.
It will take you time, hard work, and consistency to grow your brand based on its principles.
A few final words
As a solopreneur, you can plan out strategies and map out processes that can skyrocket your business growth and build your brand.
Creating a community and nurturing them allows you to get loyal customers, and the happier your customers are the easier it becomes to grow your brand.
About the Author
Samirah Tabassum is a blog writer and a marketing fanatic. She is on a mission to stamp out Gibberish & make the content reading journey more conversational to the audience. Connect with her on LinkedIn.