On Sensitive and Inclusive Marketing

by | Jun 14, 2022 | Reflections

How do you include sensitivity and inclusivity in your marketing? 

In a recent episode of our podcast Marketing in the Wild, I shared a personal reflection and thoughts about how we can approach sensitive topics and practice inclusivity as professional and individual marketers. In light of the recent shootings, Pride month, and Junteenth coming up, we’ve had conversations in our workplace about sensitivity and inclusivity regarding social media and marketing. 

While I only know my own experience and privilege, we can all approach it as marketers and say, “Hey, did this campaign land well? What happened?” In the end, marketing is supposed to connect a company with its end consumer. So how should we be staying sensitive? How do we stay inclusive? And what does that look like? Our team discussed examples that we saw on our social media feeds and in our inboxes and came up with a few questions that we find could be helpful in navigating creating content and marketing 

If you are thinking of sharing about an event/celebration month, you should ask yourself these questions:

  1. Why are we including information on this event/celebration? Is this something the company values, believes in, and genuinely supports?
  2. When creating copy, who’s voices are being included? Are you including people on who the event/celebration is centered? Or at least coming from a sensitive/inclusive place?
  3. Who is benefiting from the promotion? Are the people we are celebrating a part of the benefits i.e. donations? 
  4. If you are repurposing past content (which you know we love to do) is it still appropriate and does it include inclusive and sensitive language? 

If your company is at point A and you would like to be at point Z, don’t forget that it does take steps. That is where those diverse teams help because we can all help each other learn together. 

In fact, we want to hear from you! 

I want to create more podcast episodes on inclusivity and sensitivity. My goal is to interview people about how to celebrate and/or commemorate specific cultural events. Interviewing people who are closer to it, who understand it, is important to me and the Stratos team because we think that we all have room to grow.

If you have this question that you would like to ask or know somebody who could speak on inclusion, whether it’s for any community, please send them my way.

And, if you have seen a marketing campaign that brought awareness inclusively and sensitively in a way that you love, we want to see it. Email us at info@stratoscreativemarketing.com.

About the Author

Strategy & CEO at Stratos Creative Marketing | + posts

Julia Block is the CEO of Stratos Creative Marketing, helping business owners make sure their marketing strategies all work together to produce results and revenue.


Submit a Comment

Your email address will not be published.

More from our blog

4 Types of Blogs You Can Write

Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and quickly extended to other team members and even guest bloggers. The Stratos blog is currently a mix of marketing and...

3 Things You Need for a Photoshoot

Full Disclosure: I am not a trained photographer.  But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether you are a chiropractor or a clothing boutique, you need images to sell your service or product online. And...

3 Basic Ways to Start Using SEO in Your Marketing

The ultimate purpose of Search Engine Optimization (SEO) is to get your business more organic website leads. The easier it is for potential clients to find your website via a search engine (today we’ll focus strictly on Google) the more organic traffic and leads...

Confessions of a Bookworm: How I Found My Little Corner of Social Media

A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook.  “Stretch your comfort zone a little!” they said. “It’ll make it so much easier for us all to stay in touch.” They were...

Three reasons to do what’s best for your customers

Recently I had a sales call with a prospective client. I have a basic form for people to fill out on my website when they book the call, but I typically walk into these types of calls a lot like a blind date: I know their name, we agreed on the time and location, and...