I haven’t even been in the marketing field for 2 years and I have already come to understand just how often the world of marketing is changing. From hashtag strategies to the number of characters included in your captions, to the importance of videos for your audience engagement. I am constantly learning. By nature, humans don’t like change. So how do we step out of our comfort zones to do what is best for our business?
For me, reels are way outside my comfort zone. If you take a peek at the Stratos reels, you’ll notice that I haven’t done very many. That’s because they make me really uncomfortable. I’m still learning… but here are three ways I am forcing myself to step outside of my comfort zone (just a little bit at a time).
Set a Schedule
Put a plan in place and stick to it! Whether it is once per day, once per week, or once per month, having a plan will only help you. Make sure you have the capacity to follow through on your schedule. Don’t choose a goal that’s too easy or one that won’t push you a little. But don’t choose one that you can’t accomplish either.
Be Authentically Inspired
Get inspired by others but make sure it feels right for you. If you can’t think of a way to try this new method, take a look at what other people are doing. When you find something that inspires you, make something like it. But don’t just recreate what other people are doing. If it doesn’t feel authentic to you, it won’t end up being your best work.
Try New Things
Find new ways to do things and find new things to create. If you have an idea but don’t see it out there, create it yourself! When you step outside of your comfort zone you have the opportunity to create new things.We get it, nobody likes change. But marketing is an ever-evolving field. Sometimes you have to make like Ross from Friends, and PIVOT. With these tips, your new strategy won’t get stuck in the stairwell like his couch, though.
About the Author
Kelsey uses her love for writing to craft content for our clients' social media channels and email marketing so that our clients can focus on their sweet spots while we help them nurture their relationships with their customers.