Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and quickly extended to other team members and even guest bloggers. The Stratos blog is currently a mix of marketing and business tips from a variety of people. The Stratos team thinks everyone has something unique to bring to the table. So, without further ado, here’s a list of 5 things you can write about in your blogs.
- Personal anecdotes – Make your blogs relatable by telling stories related to your business or the work you do. Has anything funny or difficult happened to you lately in relation to your business? No need to overshare all the fine details; just share enough to let people in to learn the lesson.
- Updates in your industry – Keep your readers informed by giving them your take on current trends in the industry. What do they need to know? How do you feel about it? Do you have any questions after learning about this new trend?
- Resources you use – We all have our favorite resources. Which ones do you use? Let’s give credit where credit is due. Share a few of your favorite resources and use a sentence or two to elaborate on why you find them so useful. You can even ask your peers to guest blog for you!
- Insider tips – One of the easiest and most effective blogs is one in which you give a number of tips surrounding your market (like the blog you’re reading right now!) This type of blog is easily skimmable so anyone who is in a hurry can still glean some of your expertise.
Despite what you may have heard, blogs aren’t dead. Everyone learns differently: some of us are podcast people, others are book people, and others enjoy blogs. And some of us even like a little bit of each form. So if you have a blog you’re struggling to create for, or you’re looking to start a new blog, use these tips to give you a fresh perspective and some encouragement. I’m willing to bet you have a lot to offer.
Are there any potential blog forms we didn’t mention here that you like to use? We’d love to hear what’s working for you! Let us know!
About the Author
Kelsey uses her love for writing to craft content for our clients' social media channels and email marketing so that our clients can focus on their sweet spots while we help them nurture their relationships with their customers.