Whether you love social media or despise it, you’re probably running out of time to manage it as you grow – especially if you’re doing it all yourself. It’s hard to keep up with the latest social media trends, create great content, and engage with your followers, all while trying to keep up with your growing business. Here are my top five tips on DIY-ing your social media:
Re-use past content.
If you have content that did great 90 days ago, re-use it. People won’t remember it. Recently, a colleague of mine encountered a client who didn’t want to use an image they used two years ago! Who is going to remember that?!
Upgrade to Canva Premium.
You know I LOVE free stuff, but this is 100% worth it. Two of my favorite features are re-sizing and brand kits. Use their templates and apply your colors and fonts with just a couple of clicks!
Create a hashtag bank.
Research them once every 3-6 months and group them. All you have to do is copy and paste them into your post.
Batch your content.
I know you’re like, “Julia, we’ve heard about this before.” But I have a new idea. Yes, you could batch a month at a time, but what if you batched a type of content? Say you want to do a quote every week; why don’t you make 12 of them at once? You can schedule it out and it’s done. Testimonials. Services. Tackle one at a time.
Use your content on multiple platforms.
Yes, there’s an argument to be made that you should make new content for each platform, but if you’re DIY’ing and just trying to get good content out there, use that Canva re-size feature so you’ve made it fit the right platforms. Adjust the number of hashtags and the link, you’re set!
DIY-ing your social media may feel time-consuming, but it doesn’t have to be. These tips will help you get your social media up and running faster and easier!