What is StoryBrand?

by | Aug 3, 2022 | StoryBrand

StoryBrand is a framework that helps clarify your messaging so you can create marketing that compels your audience to take action.

But, here at Stratos, we see StoryBrand as so much more:

  • It keeps the words and messages across your website, emails, and social media consistent and clear.
  • It helps your prospective customer know the exact steps it takes to work with you.
  • It gives your team strategic direction for your sales process and marketing plan.

Marketers far and wide will tell you that your marketing needs to tell a story, but very few of them will tell you how you should do so. The StoryBrand framework outlines seven elements that occur in all narratives so your marketing does indeed tell a story.

Here’s the catch: we’re not telling your story. We’re telling your customer’s story. Because while your business story may be movie-worthy, your customer will only care if you’re engaging in their story—especially as it relates to their problem.

Character. Problem. Guide. Plan. Call to Action. Success. Failure.

Each of these seven pieces positions your business as the guide that can solve your customer’s problem and lead them to success. That’s a story worth your audience’s time and attention. Added bonus: this process helps differentiate you from all your competitors who may only be telling their own story.

Our team uses StoryBrand in every single client’s messaging, whether they know it or not. Why? Because, upon implementation, we’ve seen revenue double, content engagement triple, and lead generation quadruple.

Curious to know more?

  1. Purchase the Building a StoryBrand book by Donald Miller.
  2. Join Business Made Simple University and take the messaging course to DIY your marketing story.
  3. Sign up for the StoryBrand Livestream workshop to work on your messaging with the help of a guide like Julia. Let us know you signed up so we can make sure you’re in her group!

About the Author

Strategy & CEO at Stratos Creative Marketing | + posts

Julia Block is the CEO of Stratos Creative Marketing, helping business owners make sure their marketing strategies all work together to produce results and revenue.


Submit a Comment

Your email address will not be published.

More from our blog

Fill Your Creativity Cup

Picture this… it’s Monday morning and you proudly sit down to write next month’s social media content. You’re working ahead instead of leaving your content for the last minute! Go you! But when your fingertips hit the keys on your laptop, you find yourself at a...

Creative ways to spice up stock photography

Stock photos are one of the best online resources available to marketers. They save time and money by replacing photoshoots and production costs with powerful pre-edited imagery placed right at our fingertips. Sites like Pexels,Upsplash,and Pixabay all thrive on this...

The Top 12 Questions You Should Ask when Hiring a Social Media Manager

Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of questions we recommend you use as a part of your social media manager interview. If there are any others you’ve...

Resources to Help Unveil The Power of Pinterest

If you’re like me you probably started using Pinterest in order to save a hundred different recipes (that you likely never even cooked) or daydream about the way your future house might look. I even had a board full of cute animals, like teacup pigs and...

Finding Your Voice

We’ve all heard that words matter, but have you ever asked yourself why? Words – particularly written ones that are read and not accompanied by tone of voice or body language – matter because they express so much more than information. They also convey feelings and a...