Are you ready for the holidays? The holidays are a busy time for businesses, and it’s important to take some time to prepare so you can avoid any headaches. I know this firsthand: I often find myself internet sleuthing trying to find out if a local business is closed or not over the holidays—so frustrating! That’s why I’m writing this blog post to share a few tips for preparing your business for the holidays. By following these tips, you can make sure that your customers know what to expect and that they don’t have to experience the same frustration that I so often do.
1. Set your out-of-office.
Consider how customers contact you and set up an auto-responder accordingly. This will let customers know that you’re not available and when you’ll be back. Some common channels include Instagram, Facebook, and email.
2. Toggle off any products or services that won’t be available.
This will help prevent customers from trying to purchase something that you’re not selling. For example, if you’re closing your physical store for the holidays, you’ll want to toggle off the “In-Store Pickup” option on your website.
3. Update your hours of operation.
This is especially important if you’re changing your hours during the holidays. Be sure to update your hours on your website, social media, Google My Business, and any other channels where you list your hours.
4. Schedule your content ahead of time.
You’ve heard it before and you’ll hear it again: Batch 👏 your 👏 content 👏 ! Scheduling a few posts ahead of time for the holiday season will help you stay on top of your social media and marketing efforts without even needing to open Instagram. Spend time with your family, not your social media.
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