So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales email sequence that encourages them to take action – buy now, schedule an appointment, etc.
As you sit there refreshing your email list to see how many new subscribers you got today… you start realizing that you have no one in your email sequence… because no one has downloaded your lead generator… because no one is visiting your site.
Does this mean your sales funnel is broken? Probably not. You just need to get more traffic on your website.
I’m not telling you that you need to hire a guy to stand on the corner with a sign, but I do want to share three of our favorite ways to drive traffic to your website and sales funnel.
#1. Social media – organic and paid.
Organic social media (like any social media on Facebook and Instagram without a paid promotion) is a slow and steady way to build rapport with your ideal audience until they are ready to download your lead generator. If you want fast results, this may not be an ideal solution, but it’s an important, supportive strategy to any other strategies you might be implementing.
Paid social media — especially Facebook and Instagram ads — are a way to put your offer (lead generator) in front of your target market. You can narrow your audience down to only people who might be interested in your product or service and potentially see quick results.
Pinterest is technically more of a search engine than social media channel, but if you’re creating content that serves your audience, consider creating pins on Pinterest. This isn’t a solution for all brands, but if your ideal customer is on Pinterest, even an organic Pinterest strategy can be an effective way to drive traffic to your blog or shop content.
Depending on your location and industry, you may want to consider adding a rigorous SEO strategy to your marketing plan.* A good SEO strategy will help you rank better in search results when consumers are looking for your services or products.
**While other marketers may disagree with me, I don’t believe investing in a comprehensive SEO strategy is for all businesses. Be wise about your investment, you may get a better return with a different strategy.
Other ideas to drive traffic to your website and sales funnel are:
- Speaking opportunities
- Direct mail
- Business cards when networking
- Facebook groups
- Creating shareable content
- Emailing past customers with your new lead generator
What are your favorite ways to drive traffic to your website?