Marketing Terms Explained

by | Aug 25, 2021 | Marketing Tips

When you start working with a marketing agency like ours, you may start hearing marketing terms and phrases that are new to you. We’ve put together a list of a few marketing terms and explaining them so all of our non-marketing friends can understand.

We’ve organized these terms based on the services we provide, but some terms may apply to multiple categories.

Website Design & Development Terms

Web Development is the nitty-gritty, behind-the-scenes work of taking all the images, layout, and copy and putting them on the internet. Our web development creates websites that look beautiful, feel comfortable, and perform seamlessly for users.

SEO stands for Search Engine Optimization, the process of increasing quality and quantity of traffic to your website from search engines like Google. Search engines use algorithms to deliver search results. SEO learns those algorithms and helps your website stay at the top of the search results list.

Lead Generation Terms

A Lead is someone who might buy your product or service. Lead Generation is any marketing that gives away something in exchange for a lead. The Stratos Lead Generation Machine pairs organic social media, lead generating ads, and email marketing together to help prospective clients start finding your business and engaging with your services.

A Lead Generator is a resource you give away in exchange for an email address or other contact info. Some of our favorite lead generators are free guides, resources, and checklists that show off your expertise to get potential customers more interested in your business and services.

PPC stands for Pay-Per-Click and refers to paid digital ads. This is most common in search engine ads, but also applies to social media ads. In this model, you only pay when someone clicks on your ad to visit your website.

Content Creation Terms

Content Creation is putting together images, copy, and other marketing assets for any digital marketing platform. Our Stratos Content Creation team brainstorms new ideas, writes engaging captions, researches hashtags, and creates designs to match your aesthetic.

Email Marketing puts your message directly in your audience’s inbox. We write emails that engage your audience and convert those generated leads to a community of followers excited to see what your company does next.

More Marketing Terms

Copy is any written content for web, social media, email marketing, paid ads, or any other marketing material. Our copywriters use their marketing expertise to write copy that compels and connects with your ideal client.

Graphic Design takes images, text, and other design elements and combines them in order to communicate a message. When graphic design is most effective, all the elements work together to help communicate the same thing. We use graphic design principles across our content creation, websites, and other projects.

Analytics show how your ads, posts, or emails are performing. Analytics help us understand who’s seeing your content, who’s visiting your site, what users are engaging with, and how to engage them better.

Are there other marketing terms you’ve heard that sound like an alien language? We’d love to help explain them!

About the Author

Operations Manager at Stratos Creative Marketing | Website | + posts

Kat helps our staff stay on task by managing the inner workings of Stratos. She works behind the scenes to ensure our staff has everything they need to get the job done, and our clients are proud of the work we are producing.


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