Marketing Checklist Basics

by | May 10, 2022 | Marketing Tips

I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing to know what is essential and what is not.

If you’re sitting with that discomfort or confusion, you’re not alone.

Here’s the thing: there are things that will work for you that will not work for somebody else and vice versa. If you are looking at your friend’s business thinking, “I’ve tried everything but they’re still making way more money than me,” don’t feel bad. You are not a failure. You might just be missing some things!

Here are four foundational components that should be included in every marketing checklist:

Good product and service

Do you have to have something that is good, that people want, that solves a problem, and is priced well? Is your service something that people can use?

Clear message. 

Is your messaging clear and concise? Do people understand it? 

Basic Branding

You need at least logos, colors, and fonts. From those basics, you can make any of your design items.

Landing Page

You need an online presence where people can find you. It should have a call to action button where they can purchase or make an appointment. 

Once you’ve gotten the above four down, you can start experimenting with these next two checklist items: 

Traffic Source 

You need to have a way to send people to your page and remind them that you exist. 

Communication Channels 

We don’t just want to be spewing words and messaging out. We also want feedback from people. 

If you want to dig a little deeper into these six elements, as well as hear two examples from our current and past clients, listen to our Marketing in the Wild podcast episode. And if you are finding that you’re floundering in one of these areas, let us know. We’re happy to help or direct you to somebody who can. We’re always cheering you on and we are always here for your success.

About the Author

Strategy & CEO at Stratos Creative Marketing | + posts

Julia Block is the CEO of Stratos Creative Marketing, helping business owners make sure their marketing strategies all work together to produce results and revenue.


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