I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing to know what is essential and what is not.
If you’re sitting with that discomfort or confusion, you’re not alone.
Here’s the thing: there are things that will work for you that will not work for somebody else and vice versa. If you are looking at your friend’s business thinking, “I’ve tried everything but they’re still making way more money than me,” don’t feel bad. You are not a failure. You might just be missing some things!
Here are four foundational components that should be included in every marketing checklist:
Good product and service
Do you have to have something that is good, that people want, that solves a problem, and is priced well? Is your service something that people can use?
Is your messaging clear and concise? Do people understand it?
You need at least logos, colors, and fonts. From those basics, you can make any of your design items.
You need an online presence where people can find you. It should have a call to action button where they can purchase or make an appointment.
Once you’ve gotten the above four down, you can start experimenting with these next two checklist items:
You need to have a way to send people to your page and remind them that you exist.
We don’t just want to be spewing words and messaging out. We also want feedback from people.
If you want to dig a little deeper into these six elements, as well as hear two examples from our current and past clients, listen to our Marketing in the Wild podcast episode. And if you are finding that you’re floundering in one of these areas, let us know. We’re happy to help or direct you to somebody who can. We’re always cheering you on and we are always here for your success.
About the Author
Julia began Stratos to create a work environment that helped both clients and employees design lives that they enjoy. On the client side, she helps business owners make sure each of their marketing strategies work together to produce the results and revenue they want. On the employee side, she leads the team as we navigate the challenges and joys of working remotely.