Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
What Being a Mom Taught me About Reaching Your Audience Online
Honestly, I have never paid much attention to advertisements or marketing. I just took for granted what appealed to me and didn’t really think twice. After joining the Stratos team I occasionally spent more time considering, but still didn’t really understand. After...
About COVID-19 and the New Normal
There’s a lot of talk about how we should be operating our businesses amidst this “new normal” we’re living in. For some, the initial panic of how to survive COVID-19 — both personally and in business — has subsided, but honestly, some of these conversations forget...
Social Media’s Role in our Relationship with Food: Insight from a Registered Dietitian
As a healthcare provider, I never thought social media would be as important to my practice as it has become. As I’ve come to understand the value in having a social media presence for myself, I’ve also learned more and more about how my clients interact with the...
Authenticity is the key to ANY success, but especially on social media
In 2019, Merriam-Webster defined "social media" as "forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content." Nothing in that definition indicates moral, values, or truth....
My Reflections on Netflix’s The Social Dilemma
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to stay in-the-know on the marketing conversations, I was really nervous to watch The Social Dilemma. If I’m totally...
Women’s Business Month
In honor of National Women's Small Business Month, we wanted to mini-interviews with some of our clients who run women-owned businesses. We want to celebrate them while encouraging other women who aspire to operate their own businesses. Carole Chaski of Alias...
3 Things You Need for a Photoshoot
Full Disclosure: I am not a trained photographer. But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether you are a chiropractor or a clothing boutique, you need images to sell your service or product online. And...
How good typography can serve your business.
There’s an enormous jet black billboard that I always pass on my way home from Kentucky to Atlanta. This billboard, in all white, bold CAPS, always screams some contentious, political message at unsuspecting drivers on I-75. In addition to being pretty much impossible...
Collaboration Speak
It can be said that solopreneurs’ impact isn’t as large as an agency's impact. Although this is true for numbers, it can be argued the authenticity and niche market knowledge that local influencers bring to collaborations is critical. Entrepreneurs and local...
Five Reasons Why a Well Designed Brand is a Must for Your Business
1. Makes It Professional I heard a quote a few years back and I absolutely loved it. It was along the lines of “just because your business is new, doesn’t mean your branding has to reflect that.” And I just thought that that was spot on because you may be new at...
Three Books Every Content Creator Should Read
The words you use to describe yourself and the services you provide will attract a certainaudience. This in turn will open doors to potential clients or partnerships—and eliminateothers. A common mistake many marketers make is trying to promote a brand for...
Five Ways for Nonprofits to Post on Social Media Without Asking for Something
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If you follow a nonprofit on social media (or, are on their mailing lists, etc.), you are probably tired of being...
Creative ways to spice up stock photography
Stock photos are one of the best online resources available to marketers. They save time and money by replacing photoshoots and production costs with powerful pre-edited imagery placed right at our fingertips. Sites like Pexels,Upsplash,and Pixabay all thrive on this...
Eliminate Digital Photo Chaos
You know exactly what you want to post on your social media account. You go to google photos or your downloads folder and scroll for the photo. You never find it. You know it has to be there, but your photo collection has become so big it’s like looking for a needle...
Three Steps to Choosing a Lead Magnet
Potential customers visit your website everyday. Your business invested time and money to get them there between your website, design efforts, ad campaigns, social media channels, SEO, and other outreach efforts. The leads you worked so hard to attract are now...
Four Fatal Branding Mistakes Solopreneurs Make
Think of your favorite brand - the products perfectly align with your needs, seem like they’re made only for you. The customer service you get creates such an emotional connection which makes you stick to the brand. Now, look into your company, do you think your brand...
Resources to Help Unveil The Power of Pinterest
If you’re like me you probably started using Pinterest in order to save a hundred different recipes (that you likely never even cooked) or daydream about the way your future house might look. I even had a board full of cute animals, like teacup pigs and...
Rewiring the way our brains think about fundraising
Fundraising often feels like a dirty word to anyone serving in the nonprofit arena (cue the photos of starving dogs serenaded by Sarah Mclaughlin). This is really unfortunate because so many organizations are doing amazing work that should be resourced. Let’s dive...
Why photos of cows won’t sell your products
This weekend I came across a social media account where the account manager takes photos of cows and puts people's names on them. So I did a little bit of a deep-dive into the account as an excuse to be able to write about it and share it with you all. Here are a few...
How to talk about yourself without bragging
Many of our clients struggle with figuring out how to talk about themselves and their business in their marketing. Whether it’s on social media or an about section in your website, people end up in two camps. The camp where they never talk about themselves… so much so...
Empathy – A Business Owner’s Greatest Strength
With all of the things going on in the world today (COVID-19, Black Live Matter, etc.), I’ve been reflecting a lot on what empathy should look like in our businesses. I speak to a lot of different business owners every week and hear them express concerns - both on...
Digital Marketing is Now More Important Than Ever
It is almost always easier to keep your current customers than it is to get new ones. Over the last month, screen time in the U.S. has seen a sharp increase during the Covid-19 pandemic, particularly with social media use. While many are struggling to make sales...
You don’t have to go viral to be a success
Why a million followers won’t help your business be successful. I know this firsthand. A couple of months ago, my business Instagram page had about 160 followers. One hundred and sixty. And through Instagram, I got two new leads that quickly converted into projects....
Our favorite social media growth strategies
Everyone who learns that we serve our clients with their social media has the same question: “How do I grow my social media?” There’s a lot of different ways you can answer that question - especially depending on what your goals are. But there are three ways...