Blog

We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about. 

Women’s Business Month

Women’s Business Month

In honor of National Women's Small Business Month, we wanted to mini-interviews with some of our clients who run women-owned businesses. We want to celebrate them while encouraging other women who aspire to operate their own businesses. Carole Chaski of Alias...

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Collaboration Speak

Collaboration Speak

It can be said that solopreneurs’ impact isn’t as large as an agency's impact. Although this is true for numbers, it can be argued the authenticity and niche market knowledge that local influencers bring to collaborations is critical. Entrepreneurs and local...

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More from our blog

Thoughts on Using TikTok for Marketing

If you follow some popular marketing experts, you may have heard some of them say that you HAVE to get on TikTok as it grows. I’ve heard other marketers, tell people it’s a waste of their time. Here’s the problem: how do you know when to hop on a new social networking...

How to Get Excited About Social Media Again

The other day, a neighbor asked me what my least favorite part about marketing is, and without hesitation, I said, “Social media.” Then, they asked me why. When my neighbor asked me this, I just told him I simply don’t enjoy it. I don’t enjoy social media that much in...

Using GIFs and Memes in your Marketing

You’ve seen them, you’ve shared them, but let’s learn a little more about what they are and why (or why not) you should use GIFs or memes in your marketing. GIF /ɡif,jif/nounnoun: GIFa lossless format for image files that supports both animated and static images....

How do you know if you are doing your “Best Work?”

With the end of Q2, we wrapped up work for some of our clients whose grant funding had dried up and others who were implementing some new marketing strategies. Whenever a client rolls off our caseload, we hold a debriefing meeting. During this meeting we make sure...

Nonprofit fundraising needs to be thoughtful

[TL;DR: fundraising doesn’t have to be elaborate, but it does need to be thoughtful] In today’s hurried society, people appreciate now more than ever when someone goes the extra mile.  Just recently, I was on the phone with a strategic partner. We usually take...