Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
A Foundation for your Marketing Formula
"Marketing" is a broad term. It covers anything from radio advertisements to old-school hand-lettered signage to NFC business cards and everything in between....
Show Us a Day in YOUR Life
You know showing your social media audience a day in your life builds credibility. The problem is, getting it set up seems like a chore. And you have enough of those. A group of social media experts is making it easy to document your world on June 2nd. You’ll have just what you need to shine a light on the most important person in your feed – you!
Creativity During a Slump
We all have those moments where we feel like we need to create something, even when we’re not sure what that is. Whether it's a social media post, an email,...
A Targeted Ad That Led Me to My Pet Moss
Right before Christmas, I saw an ad on Instagram for a company called Moss Amigos. The image featured a few glass jars, each with one green ball of moss...
4 Reasons to Batch Your Content
So you’ve heard us talk a lot about batching your content and you’re wondering, “What’s the big deal?” If you’re still logging into social media to create...
Organic vs Paid Social Media
When it comes to social media, there are two parts at play: the organic and the paid. They can work together and they can work separately. But one of the...
Behind the Scenes of the DIY Social Media Club Posts
Are you tired of doing your social media by yourself? You’re not alone. What about graphics? How do you feel about those? We’ve heard it time and time again...
The Year of Hypewomen
I recently spoke with Erin Gallagher, CEO and founder of Ella, an inclusive network of unlocking women’s access to human and financial capital. In this...
Intro to Stratosphere
Are you tired of doing your social media by yourself? You’re not alone. We’ve heard it time and time again from people who book consultations with us… They...
3 Reasons Ads Are Perfect for Lead Generation
I wish it wasn't true, but having a consistent social media presence doesn't necessarily mean you will receive steady, quality traffic to your website. If the...
How We Use Canva Pro at Stratos Creative Marketing
We'll be honest: we were resistant to hopping on the Canva bandwagon. We saw all these reels and pins about Canva tutorials and would roll our eyes and keep...
In a Social Media Rut
When it comes to social media marketing, there is ALWAYS something to create. But sometimes it’s hard to put pen to paper or fingers to keyboard to do the...
My Social Media North Stars
I recently had someone ask me, "Which strategies, steps, or words of wisdom would you share with a business to help them grow their brand on social media?"...
The Stratos 2022 Gift Guide
With all the gift guides floating around the internet these days, our team decided to put together our own for all our favorite entrepreneurs. After having...
9 Essential Posts When Starting a New Instagram Account
Showing up on social can be intimidating, but there are some posts that every business should publish when first starting an account. Here's our list of the...
Who should my business follow on Instagram?
Whether you're starting an Instagram account from scratch or trying to build an existing brand, who you follow is crucial. When I was a marketing director for...
End-of-Year Planning
I’ll be honest. I have a love-hate relationship with the end-of-the-year noise around business and marketing planning. On the one hand, it’s a natural...
TikTok for Podcast Marketing
I didn’t want to get on TikTok. The idea of saying, “Yeah, I did this thing on TikTok, you should check it out,” made me cringe and feel like I was trying to...
How Marketing is like Baking
Although I'm no marketing expert, I do know a thing or two about baking. Baking is like a science. When you're first starting out, it can be overwhelming, but...
What do Stratos and Spider-Man Have in Common?
What do content repurposing and Marvel have in common? Kat spoke about this on a recent Marketing in the Wild podcast! You can listen to the episode here....
Why Our Agency Doesn’t Have an Industry Niche
If you’ve been in business for any length of time, you’ve been told that you should niche down. Usually, they’re referring to either an audience or a...
How did StoryBrand make me eat a whole pizza🍕? Julia’s SB Journey
If you have been here for a while, you know we LOVE the StoryBrand Framework and that I am a StoryBrand Guide. Maybe you recently listened to my podcast...
Words Matter
The other day I was at the Shedd Aquarium in Chicago with my family. About halfway through our visit, we had stopped to eat a snack downstairs near the...
Is it too late to start an ads strategy?
Is it too late to start an ads strategy? In my opinion...no! It's never too late to start utilizing ads in your business's marketing strategy, especially if...