Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
9 Essential Posts When Starting a New Instagram Account
Showing up on social can be intimidating, but there are some posts that every business should publish when first starting an account. Here's our list of the...
Who should my business follow on Instagram?
Whether you're starting an Instagram account from scratch or trying to build an existing brand, who you follow is crucial. When I was a marketing director for...
End-of-Year Planning
I’ll be honest. I have a love-hate relationship with the end-of-the-year noise around business and marketing planning. On the one hand, it’s a natural...
TikTok for Podcast Marketing
I didn’t want to get on TikTok. The idea of saying, “Yeah, I did this thing on TikTok, you should check it out,” made me cringe and feel like I was trying to...
How Marketing is like Baking
Although I'm no marketing expert, I do know a thing or two about baking. Baking is like a science. When you're first starting out, it can be overwhelming, but...
What do Stratos and Spider-Man Have in Common?
What do content repurposing and Marvel have in common? Kat spoke about this on a recent Marketing in the Wild podcast! You can listen to the episode here....
Why Our Agency Doesn’t Have an Industry Niche
If you’ve been in business for any length of time, you’ve been told that you should niche down. Usually, they’re referring to either an audience or a...
How did StoryBrand make me eat a whole pizza🍕? Julia’s SB Journey
If you have been here for a while, you know we LOVE the StoryBrand Framework and that I am a StoryBrand Guide. Maybe you recently listened to my podcast...
Words Matter
The other day I was at the Shedd Aquarium in Chicago with my family. About halfway through our visit, we had stopped to eat a snack downstairs near the...
Is it too late to start an ads strategy?
Is it too late to start an ads strategy? In my opinion...no! It's never too late to start utilizing ads in your business's marketing strategy, especially if...
Marketing Terms Explained
When you start working with a marketing agency like ours, you may start hearing marketing terms and phrases that are new to you. We've put together a list of...
How to Sell Without Being Salesy
This week, I joined Julia on the Marketing in the Wild podcast to talk about how to sell without being salesy. You can listen to the episode by clicking the...
What is StoryBrand?
StoryBrand is a framework that helps clarify your messaging so you can create marketing that compels your audience to take action. But, here at Stratos, we...
How Lead Generation Is like a Gumball Machine
Remember those candy dispensers at the mall that you could put a quarter in, twist the dial, and get candy? Side note: I always opted for the Runts candy… and...
Which platform should you use to build a new e-commerce website?
"I'm building a new website. What platform should I use!?" We hear this question all. the. time. So we decided to help you answer it! Here, we're going to...
Three Mistakes New Content Creators Make
Do you ever see these influencers go from zero to a million followers and wonder, "How can I do that?" Do you ever crave the rush of arguing with someone...
On Sensitive and Inclusive Marketing
How do you include sensitivity and inclusivity in your marketing? In a recent episode of our podcast Marketing in the Wild, I shared a personal reflection...
3 Basic Ways to Start Using SEO in Your Marketing
The ultimate purpose of Search Engine Optimization (SEO) is to get your business more organic website leads. The easier it is for potential clients to find...
Marketing Checklist Basics
I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing...
Four Things I’m Doing Differently in my Nonprofit Messaging Since Working at Stratos
Ten years ago I started a nonprofit that partners with local Tanzanians to provide free education and resources to vulnerable children in their community. We...
Four Simple Emails You Can Send This Week
BE HONEST. Have you dropped into the inboxes of your audience recently? If you haven't, I have four ideas to get you started on an email you can send this...
Three Ways You Can Use StoryBrand Strategically in Your Marketing (Other Than in Your Copy)
Sometimes, people think the StoryBrand framework only applies to the copy of websites and emails. In reality, it’s a tool you can use to strategically align...
Why We Love Around
We didn't know we needed a Zoom replacement... until we found Around. And now that we are official converts, we thought we'd share a few of our favorite...
The Top 12 Questions You Should Ask when Hiring a Social Media Manager
Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of...