Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Social Media Platforms: What’s the Difference? A Guide to What and When to Post on Each Platform
A new DIY Social Media Club member asked me today, what should I post to each platform? What's the difference? And let me tell you, I know it's confusing!...
Learn How (and How NOT) to Tell Stories for Business
Chicago - On May 8-9, Stratos Creative Marketing is hosting an in-person StoryBrand workshop to help small and medium-sized business owners integrate...
Three Tips to Spring Clean Your Social Strategy
Are you feeling like your social media strategy is all over the place and could benefit from some “spring cleaning,” but maybe you don’t know where to start? ...
World Storytelling Day
Last month, I went to experience The Moth in Chicago. It is a live storytelling event and podcast launched in 1997 in Georgia and is now worldwide. That...
5 Quick SB Questions to Improve Your Marketing
It’s almost embarrassing how often StoryBrand crosses my mind while I’m out and about. It’s like once you learn about storytelling in marketing, you can’t...
Leap Day
How are you using your extra day this year? Are you squeezing out as much as you can from every work minute available to you? Or are you spending the...
Work from Anywhere on a Budget
Traveling is part of my DNA. I grew up overseas and love exploring new places. So when I quit my job and started freelancing, I looked forward to the freedom...
Winning a logo contest (Design Best Practices)
In the fall of last year, I was presented with an opportunity to submit a logo into a contest for the city of Lexington's 250th birthday. The winning logo...
Our “INs & OUTs” for 2024
We are not all New Year's resolution people in the Stratos family, but when we saw the “INs & OUTs” trend, we were in. Plus, sometimes it's easier to...
Batch this content so you can take a break this holiday!
We are all so close to the end of the year—less than two weeks, to be exact—and if you are like me, you are looking forward to spending a little extra time...
Three things you need to stop doing in your social media content
We're all trying our best to stay on top of social media by creating habits. But let's be real – not every habit we try is a winning one. Today, we're talking...
Questions to Ask Your Next Designer Before Hiring Them
Finding the right graphic designer for your project doesn't have to be intimidating—it can be an exciting journey filled with endless creative possibilities!...
What if content creation could be less stressful?
Creating content takes time and energy, but it doesn’t have to be stressful. For years, I’ve used this two-step process to create content: Brainstorm...
Your Business Prep Checklist for the Holidays
Are you ready for the holidays? The holidays are a busy time for businesses, and it's important to take some time to prepare so you can avoid any headaches. I...
5 Tips for Easier and Faster DIYing
Whether you love social media or despise it, you’re probably running out of time to manage it as you grow - especially if you’re doing it all yourself. It’s...
Printing Businesses We Love and Use (And You Can, Too!)
When we pass off a complete design file for print assets like business cards, stickers, or flyers, clients often ask, "Where should I get this printed?"...
Your Social Media Interaction Checklist!
There’s no question that social media is an invaluable tool for businesses because it opens up opportunities for brands to “be more human” and interact...
Why I stopped making reels to grow my Instagram account
In April 2021, I started a brand new Instagram account for a passion project, Widows Lost & Found. My content strategy was pretty inconsistent, but one...
Six Automations We Use in Our Marketing Strategy
Today we're talking about my secret weapon in marketing: automations. Marketing automations save time and effort so you can enhance customer engagement and...
5 Tips for Batching Your Content
Are you ready to give batching your content a try, but you’re not quite sure where to start? We’ve got you covered. Check out some of our favorite tips for...
The Formula to Our Lead Gen Machine
The pursuit of effective lead generation can be a complex and challenging process, especially because there are so many methodologies out there. But at...
Should You be Adding a Double Space After a Period?
The short answer: No. Why We Were Taught to Add Two Spaces After a Period Do you know why people originally added two spaces after a period? Because of...
How Stratos Helped Me Save Time and Lose Stress
11 years ago, I founded a nonprofit that provides free quality education to children in Tanzania. While I enjoy writing, I didn’t feel equipped to run any...
The reason why we won’t do ads for you…
Most people know that ads are something you pay for to get more leads. And although that is true, it’s not exactly as simple as that. It’s very possible that...