Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Marketing Checklist Basics
I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing to know what is essential and what is not. If you’re sitting with that discomfort or confusion, you’re not...
Four Things I’m Doing Differently in my Nonprofit Messaging Since Working at Stratos
Ten years ago I started a nonprofit that partners with local Tanzanians to provide free education and resources to vulnerable children in their community. We have learned a lot since our inception; because of this, we have made a lot of changes to the way we do...
Four Simple Emails You Can Send This Week
BE HONEST. Have you dropped into the inboxes of your audience recently? If you haven't, I have four ideas to get you started on an email you can send this week! Check them out after the GIF… Share a life update. Share something happening in your life or business that...
Three Ways You Can Use StoryBrand Strategically in Your Marketing (Other Than in Your Copy)
Sometimes, people think the StoryBrand framework only applies to the copy of websites and emails. In reality, it’s a tool you can use to strategically align any area of your business and marketing. Here are three other ways you can use the StoryBrand framework...
Why We Love Around
We didn't know we needed a Zoom replacement... until we found Around. And now that we are official converts, we thought we'd share a few of our favorite Around features! If your team is suffering from Zoom fatigue, you're sick of people seeing your messy room in the...
The Top 12 Questions You Should Ask when Hiring a Social Media Manager
Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of questions we recommend you use as a part of your social media manager interview. If there are any others you’ve...
Reels Inspo and Examples We’ve Gathered for You
Hey friends. You’ve probably heard us talking about breaking into the reels game lately. It’s something we are doing for a number of reasons: It challenges us.It’s good for our marketing strategy.It’s fun.Are there any other reasons to add? So it probably goes...
Three Books I’m Loving Right Now
I stopped reading for 3 years after college. After spending hours in textbooks, I just couldn’t pick up a book without falling asleep. While I have started reading books again, I do sometimes fall asleep while reading. But three of my favorite recent reads are: The...
A Behind the Scenes Look at Widows Lost & Found
Each individual team member at Stratos has their own unique passion projects and things we devote our time and energy to outside of work. From nonprofits to other jobs to hobbies, everyone has something that fills their heart in a special way. As a team, we love to...
3 Ways to Step Out of Your Comfort Zone and PIVOT Your strategy
I haven't even been in the marketing field for 2 years and I have already come to understand just how often the world of marketing is changing. From hashtag strategies to the number of characters included in your captions, to the importance of videos for your audience...
Planning for the new year
Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well/ Think about what marketing initiatives in the past were successful in bringing you new leads or new...
How to Get Excited About Social Media Again
The other day, a neighbor asked me what my least favorite part about marketing is, and without hesitation, I said, “Social media.” Then, they asked me why. When my neighbor asked me this, I just told him I simply don’t enjoy it. I don’t enjoy social media that much in...
From MIW Podcast: Behind the Scenes of the MIW Brand ft. Savannah Guthrie
This week, we’d like to share with you an episode from Stratos’ Marketing in the Wild Podcast. In this episode, Stratos graphic designer, Savannah, talks about the behind-the-scenes of creating the Marketing in the Wild brand. We hope you enjoy this episode which can...
What the heck goes in a brand book?
This post is adapted from our podcast episode, The Difference Between Branding vs. Marketing. Listen to the whole episode on Spotify, Apple Podcasts, or wherever you get your podcasts. Your brand is super important. It's how to engage with your customers, how they...
4 Types of Blogs You Can Write
Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and quickly extended to other team members and even guest bloggers. The Stratos blog is currently a mix of marketing and...
From MIW Podcast: The Case for Getting Weird on Social Media, Ft. Ryann Marlar
This week, we'd like to share with you an episode from Stratos' Marketing in the Wild Podcast. In this episode, Julia and Ryann talk about the case for getting weird on social media, inspired by a HootSuite article. We hope you enjoy this episode which can be found...
Let’s Talk About Failure in Marketing
If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is talking about failure - AKA the failure your customer could experience if they don’t work with you. If you’re...
3 Things We Would Steal From Steal Like An Artist
Do you see yourself as a “creative,” or maybe even an artist? Let us guess. If you don’t paint or draw, you probably don’t consider yourself an artist. In the realm of marketing, if you aren’t a graphic designer, you may not think so either. We want to stop you...
What PAIL Month Means to Me
On October 2nd, 2018, I heard the four most devastating news a mother could hear. “There is no heartbeat.” My husband and I had gone to a routine ultrasound, excited to see our firstborn son on the screen. I still remember how we held hands and laughed as we strolled...
Live Your Best WFH Life
Not too long ago, we shared with you some of the ways that we fill our creative cups. Recently though, we've been reflecting on how we live our best WFH life. These topics may seem the same, but there is much more to it than you think. What fills my cup creatively...
Pricing for Social Media
When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and you’ll need to choose one who you think can do the job best—rather than the one who is the cheapest. Lots...
What makes a logo memorable
If I were to ask you to think of a logo - what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald's arches? When we see a logo, it may come across as a simple group of words or a familiar icon, but we are actually taking in much more...
Stratos is making “Self-Care” September a Team thing
We recently found out that September is National Self-Care Awareness Month and it felt like the perfect opportunity for our team to participate in a little challenge. Because we don’t all work in the same office, our self-care challenge doesn’t include a group yoga...
Introducing our NEW podcast: Marketing in the Wild!
We are so excited to finally introduce our new podcast, Marketing in the Wild! This idea all started two years ago as a brainstorm on how to best serve our email list. During our brainstorm, we had this idea for Marketing in the Wild where we showcase different...