We are so excited to finally introduce our new podcast, Marketing in the Wild! This idea all started two years ago as a brainstorm on how to best serve our...
Introducing our NEW podcast: Marketing in the Wild!
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Julia Block Pearson
Guide vs Hero: Why does it really matter?
Remember those analogy activities we had to do in elementary and middle school? Cat is to kitten as dog is to puppy. Well, here’s some more: Frodo is to...
How to drive traffic to your website and sales funnel
So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales...
About COVID-19 and the New Normal
There’s a lot of talk about how we should be operating our businesses amidst this “new normal” we’re living in. For some, the initial panic of how to survive...
My Reflections on Netflix’s The Social Dilemma
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to...
Why photos of cows won’t sell your products
This weekend I came across a social media account where the account manager takes photos of cows and puts people's names on them. So I did a little bit of a...
How to talk about yourself without bragging
Many of our clients struggle with figuring out how to talk about themselves and their business in their marketing. Whether it’s on social media or an about...
Empathy – A Business Owner’s Greatest Strength
With all of the things going on in the world today (COVID-19, Black Live Matter, etc.), I’ve been reflecting a lot on what empathy should look like in our...
Our favorite social media growth strategies
Everyone who learns that we serve our clients with their social media has the same question: “How do I grow my social media?” There’s a lot of different...
5 Social Media Prompts to use During the COVID crisis
I’ve seen two different reactions to social media during this COVID crisis. Some people are harnessing the power of social media as a way to connect with...
Staying Social while Social Distancing
To be honest, I’ve lost count how many days I’ve been social distancing and I’m pretty sure I’m not the only one who is getting tired of this. But I’m also...
Creative Solutions to Sustain your Business during the COVID-19 Outbreaks
Instead of our normal blog post, I wanted to take time to highlight what is on all of our minds: How will my business fare during the COVID-19 social...
Claire’s LinkedIn Commandments
I laughed out loud when I read this LinkedIn post. Why? Because I too have received pick-up lines, been sold items that don’t apply to me, been sent...
Five Easy Social Media Thought Starters
Is improving your social media presence a 2020 goal? Many business owners know they need to use the various platforms to reach their goals, but when they sit...
How to say what you do without losing people’s attention
Have you ever been at a networking event where you zone out while the other person is talking? I’m talking full-on...
Getting Ready for 2020
I have to be honest with you. I’ve been getting a little overwhelmed with everyone talking about how a new decade is just around the corner. This new decade...
What’s the deal with vulnerability in social media?
vul·ner·a·bil·i·ty noun the quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally. This word has...
Social Media Prompts for Thanksgiving, Giving Tuesday and the 3 Upcoming Shopping Holidays
At the end of this month, there are five “holidays” that your business or non-profit can celebrate alongside your community. While three are shopping...
Thoughts on Using TikTok for Marketing
If you follow some popular marketing experts, you may have heard some of them say that you HAVE to get on TikTok as it grows. I’ve heard other marketers, tell...
9 Tips for Using Social Media in your Giving Tuesday Fundraising
While this blogpost may be most useful to non-profits and other philanthropic organizations, there are tips in here that every business can use as you prepare...
The Three Best Podcasts on Marketing
In light of celebrating International Podcast Day yesterday, we wanted to share three of our favorite marketing podcasts with you. These are all easy to...
What most social media marketers won’t tell you
Social media is not the most important part of your marketing plan. It’s an important part, but not the most important one. I repeat — social media is not the...
Three Tips for End-of-Year Marketing Planning
It may be September, but Q4 is just days away. Often these last three months are the biggest in terms of growth. However, because we get busy with day-to-day...
A “Whole New World” with StoryBrand
I rarely watch movies more than once and never watch the same movie in the theatre more than once! But a couple of months ago I found myself in the movie...