Are you tired of doing your social media by yourself? You’re not alone. We’ve heard it time and time again from people who book consultations with us… They...
Intro to Stratosphere
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Social Media
How We Use Canva Pro at Stratos Creative Marketing
We'll be honest: we were resistant to hopping on the Canva bandwagon. We saw all these reels and pins about Canva tutorials and would roll our eyes and keep...
In a Social Media Rut
When it comes to social media marketing, there is ALWAYS something to create. But sometimes it’s hard to put pen to paper or fingers to keyboard to do the...
My Social Media North Stars
I recently had someone ask me, "Which strategies, steps, or words of wisdom would you share with a business to help them grow their brand on social media?"...
9 Essential Posts When Starting a New Instagram Account
Showing up on social can be intimidating, but there are some posts that every business should publish when first starting an account. Here's our list of the...
Who should my business follow on Instagram?
Whether you're starting an Instagram account from scratch or trying to build an existing brand, who you follow is crucial. When I was a marketing director for...
TikTok for Podcast Marketing
I didn’t want to get on TikTok. The idea of saying, “Yeah, I did this thing on TikTok, you should check it out,” made me cringe and feel like I was trying to...
The Top 12 Questions You Should Ask when Hiring a Social Media Manager
Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of...
Reels Inspo and Examples We’ve Gathered for You
Hey friends. You’ve probably heard us talking about breaking into the reels game lately. It’s something we are doing for a number of reasons: It...
How to Get Excited About Social Media Again
The other day, a neighbor asked me what my least favorite part about marketing is, and without hesitation, I said, “Social media.” Then, they asked me why....
Pricing for Social Media
When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and...
What does social media have in common with kids? (Part one)
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer...
Could your business benefit from some spring cleaning in your marketing?
Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny...
A Guideline To Photoshop & Editing Ethics
Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4...
3 ways to make writing nurture emails easier
Clients have asked us, “how do you put out an email EVERY WEEK? How do you find so much material to talk about? How do you have the bandwidth to do it?” Well,...
Confessions of a Bookworm: How I Found My Little Corner of Social Media
A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook. “Stretch your...
Three Opportunities to Surprise and Delight Your Clients
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are...
Social Media’s Role in our Relationship with Food: Insight from a Registered Dietitian
As a healthcare provider, I never thought social media would be as important to my practice as it has become. As I’ve come to understand the value in having a...
Authenticity is the key to ANY success, but especially on social media
In 2019, Merriam-Webster defined "social media" as "forms of electronic communication through which users create online communities to share information,...
My Reflections on Netflix’s The Social Dilemma
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to...
3 Things You Need for a Photoshoot
Full Disclosure: I am not a trained photographer. But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether...
Five Ways for Nonprofits to Post on Social Media Without Asking for Something
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If...
Why photos of cows won’t sell your products
This weekend I came across a social media account where the account manager takes photos of cows and puts people's names on them. So I did a little bit of a...
You don’t have to go viral to be a success
Why a million followers won’t help your business be successful. I know this firsthand. A couple of months ago, my business Instagram page had about 160...