Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
How Social Media Can Supercharge Your Email List Growth
If you've been around Stratos for two seconds, you know we LOVE email lists AND social media. Email is one of the best ways to keep in touch with your...
The 2 Types of emails you should be sending to your email list right now.
Whether you are a non-profit, brick-and-mortar, service-based, or online-based business (I could go on and on), if you have content you want or need to share...
The Stratos Social Media Club is a Small Business Owner’s Dream
Hi, I’m Kelsey. I take on too many tasks and then panic about completing them all. (Kidding, sort of). A little insight into my life: I run a nonprofit, teach...
Humans First, Workers Second
Is it possible to enjoy both a peaceful life and a solid social media presence? We all know social media can take a toll on our mental health, particularly...
What Does Katy Perry have to do with feeling productive?
Do you ever feel like a plastic bagDrifting through the wind, wanting to start again?Do you ever feel, feel so paper-thinLike a house of cards, one blow from...
5 Questions + Answers For Your LinkedIn Strategy
Confession: I have no LinkedIn strategy. I only recently started posting there for my nonprofit organization, and TBH, I need to improve my game. LinkedIn has...
10 B-rolls reels you can create right now!
B-roll. It's so hot right now. Well, in social media circles, it is. I am guessing you may have heard of it before. But let me give you a quick...
A Guide to Social Media Platforms: Where and What to Post
A new DIY Social Media Club member asked me today, what should I post to each platform? What's the difference? And let me tell you, I know it's confusing!...
Promoting Events on Social Media
Recently, I had a fantastic chat with Liv and Veo from Overflow After Dark Productions (OAD) about their social media strategy for event promotion. We covered...
Social Media Platforms: What’s the Difference? A Guide to What and When to Post on Each Platform
A new DIY Social Media Club member asked me today, what should I post to each platform? What's the difference? And let me tell you, I know it's confusing!...
Learn How (and How NOT) to Tell Stories for Business
Chicago - On May 8-9, Stratos Creative Marketing is hosting an in-person StoryBrand workshop to help small and medium-sized business owners integrate...
Three Tips to Spring Clean Your Social Strategy
Are you feeling like your social media strategy is all over the place and could benefit from some “spring cleaning,” but maybe you don’t know where to start? ...
World Storytelling Day
Last month, I went to experience The Moth in Chicago. It is a live storytelling event and podcast launched in 1997 in Georgia and is now worldwide. That...
5 Quick SB Questions to Improve Your Marketing
It’s almost embarrassing how often StoryBrand crosses my mind while I’m out and about. It’s like once you learn about storytelling in marketing, you can’t...
Leap Day
How are you using your extra day this year? Are you squeezing out as much as you can from every work minute available to you? Or are you spending the...
Work from Anywhere on a Budget
Traveling is part of my DNA. I grew up overseas and love exploring new places. So when I quit my job and started freelancing, I looked forward to the freedom...
Winning a logo contest (Design Best Practices)
In the fall of last year, I was presented with an opportunity to submit a logo into a contest for the city of Lexington's 250th birthday. The winning logo...
Our “INs & OUTs” for 2024
We are not all New Year's resolution people in the Stratos family, but when we saw the “INs & OUTs” trend, we were in. Plus, sometimes it's easier to...
Batch this content so you can take a break this holiday!
We are all so close to the end of the year—less than two weeks, to be exact—and if you are like me, you are looking forward to spending a little extra time...
Three things you need to stop doing in your social media content
We're all trying our best to stay on top of social media by creating habits. But let's be real – not every habit we try is a winning one. Today, we're talking...
Questions to Ask Your Next Designer Before Hiring Them
Finding the right graphic designer for your project doesn't have to be intimidating—it can be an exciting journey filled with endless creative possibilities!...
What if content creation could be less stressful?
Creating content takes time and energy, but it doesn’t have to be stressful. For years, I’ve used this two-step process to create content: Brainstorm...
Your Business Prep Checklist for the Holidays
Are you ready for the holidays? The holidays are a busy time for businesses, and it's important to take some time to prepare so you can avoid any headaches. I...
5 Tips for Easier and Faster DIYing
Whether you love social media or despise it, you’re probably running out of time to manage it as you grow - especially if you’re doing it all yourself. It’s...