Blog

We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about. 

On Sensitive and Inclusive Marketing

On Sensitive and Inclusive Marketing

How do you include sensitivity and inclusivity in your marketing?  In a recent episode of our podcast Marketing in the Wild, I shared a personal reflection and thoughts about how we can approach sensitive topics and practice inclusivity as professional and individual...

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Marketing Checklist Basics

Marketing Checklist Basics

I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing to know what is essential and what is not. If you’re sitting with that discomfort or confusion, you’re not...

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Why We Love Around

Why We Love Around

We didn't know we needed a Zoom replacement... until we found Around. And now that we are official converts, we thought we'd share a few of our favorite Around features! If your team is suffering from Zoom fatigue, you're sick of people seeing your messy room in the...

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Three Books I’m Loving Right Now

Three Books I’m Loving Right Now

I stopped reading for 3 years after college. After spending hours in textbooks, I just couldn’t pick up a book without falling asleep. While I have started reading books again, I do sometimes fall asleep while reading. But three of my favorite recent reads are: The...

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Planning for the new year

Planning for the new year

Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well/ Think about what marketing initiatives in the past were successful in bringing you new leads or new...

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What the heck goes in a brand book?

What the heck goes in a brand book?

This post is adapted from our podcast episode, The Difference Between Branding vs. Marketing. Listen to the whole episode on Spotify, Apple Podcasts, or wherever you get your podcasts. Your brand is super important. It's how to engage with your customers, how they...

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4 Types of Blogs You Can Write

4 Types of Blogs You Can Write

Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and quickly extended to other team members and even guest bloggers. The Stratos blog is currently a mix of marketing and...

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What PAIL Month Means to Me

What PAIL Month Means to Me

On October 2nd, 2018, I heard the four most devastating news a mother could hear. “There is no heartbeat.” My husband and I had gone to a routine ultrasound, excited to see our firstborn son on the screen. I still remember how we held hands and laughed as we strolled...

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Live Your Best WFH Life

Live Your Best WFH Life

Not too long ago, we shared with you some of the ways that we fill our creative cups. Recently though, we've been reflecting on how we live our best WFH life. These topics may seem the same, but there is much more to it than you think. What fills my cup creatively...

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Pricing for Social Media

Pricing for Social Media

When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and you’ll need to choose one who you think can do the job best—rather than the one who is the cheapest.  Lots...

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What makes a logo memorable

What makes a logo memorable

If I were to ask you to think of a logo - what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald's arches?  When we see a logo, it may come across as a simple group of words or a familiar icon, but we are actually taking in much more...

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More from our blog

What most social media marketers won’t tell you

Social media is not the most important part of your marketing plan. It’s an important part, but not the most important one. I repeat — social media is not the most important part of your marketing plan. Most social media marketers won’t tell you that because they,...

From MIW Podcast: The Case for Getting Weird on Social Media, Ft. Ryann Marlar

This week, we'd like to share with you an episode from Stratos' Marketing in the Wild Podcast. In this episode, Julia and Ryann talk about the case for getting weird on social media, inspired by a HootSuite article. We hope you enjoy this episode which can be found...

Confessions of a Bookworm: How I Found My Little Corner of Social Media

A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook.  “Stretch your comfort zone a little!” they said. “It’ll make it so much easier for us all to stay in touch.” They were...

How to talk about yourself without bragging

Many of our clients struggle with figuring out how to talk about themselves and their business in their marketing. Whether it’s on social media or an about section in your website, people end up in two camps. The camp where they never talk about themselves… so much so...

Four Fatal Branding Mistakes Solopreneurs Make

Think of your favorite brand - the products perfectly align with your needs, seem like they’re made only for you. The customer service you get creates such an emotional connection which makes you stick to the brand. Now, look into your company, do you think your brand...