I wish it wasn't true, but having a consistent social media presence doesn't necessarily mean you will receive steady, quality traffic to your website. If the...
3 Reasons Ads Are Perfect for Lead Generation
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Julia Block Pearson
My Social Media North Stars
I recently had someone ask me, "Which strategies, steps, or words of wisdom would you share with a business to help them grow their brand on social media?"...
The Stratos 2022 Gift Guide
With all the gift guides floating around the internet these days, our team decided to put together our own for all our favorite entrepreneurs. After having...
End-of-Year Planning
I’ll be honest. I have a love-hate relationship with the end-of-the-year noise around business and marketing planning. On the one hand, it’s a natural...
TikTok for Podcast Marketing
I didn’t want to get on TikTok. The idea of saying, “Yeah, I did this thing on TikTok, you should check it out,” made me cringe and feel like I was trying to...
How Marketing is like Baking
Although I'm no marketing expert, I do know a thing or two about baking. Baking is like a science. When you're first starting out, it can be overwhelming, but...
Why Our Agency Doesn’t Have an Industry Niche
If you’ve been in business for any length of time, you’ve been told that you should niche down. Usually, they’re referring to either an audience or a...
How did StoryBrand make me eat a whole pizza🍕? Julia’s SB Journey
If you have been here for a while, you know we LOVE the StoryBrand Framework and that I am a StoryBrand Guide. Maybe you recently listened to my podcast...
Is it too late to start an ads strategy?
Is it too late to start an ads strategy? In my opinion...no! It's never too late to start utilizing ads in your business's marketing strategy, especially if...
What is StoryBrand?
StoryBrand is a framework that helps clarify your messaging so you can create marketing that compels your audience to take action. But, here at Stratos, we...
How Lead Generation Is like a Gumball Machine
Remember those candy dispensers at the mall that you could put a quarter in, twist the dial, and get candy? Side note: I always opted for the Runts candy… and...
Three Mistakes New Content Creators Make
Do you ever see these influencers go from zero to a million followers and wonder, "How can I do that?" Do you ever crave the rush of arguing with someone...
On Sensitive and Inclusive Marketing
How do you include sensitivity and inclusivity in your marketing? In a recent episode of our podcast Marketing in the Wild, I shared a personal reflection...
3 Basic Ways to Start Using SEO in Your Marketing
The ultimate purpose of Search Engine Optimization (SEO) is to get your business more organic website leads. The easier it is for potential clients to find...
Marketing Checklist Basics
I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing...
Three Ways You Can Use StoryBrand Strategically in Your Marketing (Other Than in Your Copy)
Sometimes, people think the StoryBrand framework only applies to the copy of websites and emails. In reality, it’s a tool you can use to strategically align...
The Top 12 Questions You Should Ask when Hiring a Social Media Manager
Over the past few years, we’ve talked with business owners and social media managers about the quirks around social media growth. We’ve compiled a list of...
Three Books I’m Loving Right Now
I stopped reading for 3 years after college. After spending hours in textbooks, I just couldn’t pick up a book without falling asleep. While I have started...
Planning for the New Year
Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well? Think...
From MIW Podcast: Behind the Scenes of the MIW Brand ft. Savannah Guthrie
This week, we’d like to share with you an episode from Stratos’ Marketing in the Wild Podcast. In this episode, Stratos graphic designer, Savannah, talks...
From MIW Podcast: The Case for Getting Weird on Social Media, Ft. Ryann Marlar
This week, we'd like to share with you an episode from Stratos' Marketing in the Wild Podcast. In this episode, Julia and Ryann talk about the case for...
Let’s Talk About Failure in Marketing
If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is...
Pricing for Social Media
When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and...
Stratos is making “Self-Care” September a Team thing
We recently found out that September is National Self-Care Awareness Month and it felt like the perfect opportunity for our team to participate in a little...