The ultimate purpose of Search Engine Optimization (SEO) is to get your business more organic website leads. The easier it is for potential clients to find...
3 Basic Ways to Start Using SEO in Your Marketing
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Marketing Tips
Marketing Checklist Basics
I’ve realized that pretty much every marketer has a marketing checklist out there. But the problem is that, when it comes to marketing, it’s really confusing...
Four Simple Emails You Can Send This Week
BE HONEST. Have you dropped into the inboxes of your audience recently? If you haven't, I have four ideas to get you started on an email you can send this...
Three Ways You Can Use StoryBrand Strategically in Your Marketing (Other Than in Your Copy)
Sometimes, people think the StoryBrand framework only applies to the copy of websites and emails. In reality, it’s a tool you can use to strategically align...
Let’s Talk About Failure in Marketing
If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is...
Three reasons to do what’s best for your customers
Recently I had a sales call with a prospective client. I have a basic form for people to fill out on my website when they book the call, but I typically walk...
One 4 letter word you don’t want to forget in your marketing
When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational...
Fill Your Creativity Cup
Picture this… it’s Monday morning and you proudly sit down to write next month’s social media content. You’re working ahead instead of leaving your content...
Think Your Work “Speaks For Itself”? Here’s Some Tough Love.
Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in...
Three Reasons Why your Website is not Helping you Connect with your Ideal Customer
Businesses understand that a website is an imperative part of their marketing. And if it is less than three years old, probably looks pretty nice. Most likely...
What does social media have in common with kids? (Part two)
Last time I wrote, I touched on some ways that babies and social media marketing are the same. If you haven’t read that blog yet, you can find it here, but I...
What does social media have in common with kids? (Part one)
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer...
Could your business benefit from some spring cleaning in your marketing?
Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny...
3 ways to make writing nurture emails easier
Clients have asked us, “how do you put out an email EVERY WEEK? How do you find so much material to talk about? How do you have the bandwidth to do it?” Well,...
The Customer is (not) always right.
For the past year and a half, I have worked at Starbucks as a barista. It’s an awesome side gig. Free coffee drinks. Connections with our regulars. The power...
Three Opportunities to Surprise and Delight Your Clients
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are...
How to drive traffic to your website and sales funnel
So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales...
About COVID-19 and the New Normal
There’s a lot of talk about how we should be operating our businesses amidst this “new normal” we’re living in. For some, the initial panic of how to survive...
How good typography can serve your business.
There’s an enormous jet black billboard that I always pass on my way home from Kentucky to Atlanta. This billboard, in all white, bold CAPS, always screams...
Five Reasons Why a Well Designed Brand is a Must for Your Business
1. Makes It Professional I heard a quote a few years back and I absolutely loved it. It was along the lines of “just because your business is new, doesn’t...
Three Books Every Content Creator Should Read
The words you use to describe yourself and the services you provide will attract a certainaudience. This in turn will open doors to potential clients or...
Creative ways to spice up stock photography
Stock photos are one of the best online resources available to marketers. They save time and money by replacing photoshoots and production costs with powerful...
Eliminate Digital Photo Chaos
You know exactly what you want to post on your social media account. You go to google photos or your downloads folder and scroll for the photo. You never find...
Three Steps to Choosing a Lead Magnet
Potential customers visit your website everyday. Your business invested time and money to get them there between your website, design efforts, ad campaigns,...