Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Three Books I’m Loving Right Now
I stopped reading for 3 years after college. After spending hours in textbooks, I just couldn’t pick up a book without falling asleep. While I have started...
A Behind the Scenes Look at Widows Lost & Found
Each individual team member at Stratos has their own unique passion projects and things we devote our time and energy to outside of work. From nonprofits to...
3 Ways to Step Out of Your Comfort Zone and PIVOT Your strategy
I haven't even been in the marketing field for 2 years and I have already come to understand just how often the world of marketing is changing. From hashtag...
Planning for the New Year
Have you started to think about your marketing plan for this upcoming year? As you do, here are a few questions you can think through: What worked well? Think...
How to Get Excited About Social Media Again
The other day, a neighbor asked me what my least favorite part about marketing is, and without hesitation, I said, “Social media.” Then, they asked me why....
From MIW Podcast: Behind the Scenes of the MIW Brand ft. Savannah Guthrie
This week, we’d like to share with you an episode from Stratos’ Marketing in the Wild Podcast. In this episode, Stratos graphic designer, Savannah, talks...
What the heck goes in a brand book?
This post is adapted from our podcast episode, The Difference Between Branding vs. Marketing. Listen to the whole episode on Spotify, Apple Podcasts, or...
4 Types of Blogs You Can Write
Here at Stratos, we use blogs as a regular part of our work and our marketing. This started with Julia writing blogs about related marketing topics and...
From MIW Podcast: The Case for Getting Weird on Social Media, Ft. Ryann Marlar
This week, we'd like to share with you an episode from Stratos' Marketing in the Wild Podcast. In this episode, Julia and Ryann talk about the case for...
Let’s Talk About Failure in Marketing
If you’ve been around here long enough, you know we’re big advocates of using stories in your marketing. One piece of storytelling that is underutilized is...
3 Things We Would Steal From Steal Like An Artist
Do you see yourself as a “creative,” or maybe even an artist? Let us guess. If you don’t paint or draw, you probably don’t consider yourself an artist....
What PAIL Month Means to Me
On October 2nd, 2018, I heard the four most devastating news a mother could hear. “There is no heartbeat.” My husband and I had gone to a routine ultrasound,...
Live Your Best WFH Life
Not too long ago, we shared with you some of the ways that we fill our creative cups. Recently though, we've been reflecting on how we live our best WFH life....
Pricing for Social Media
When you hire a lawyer, you probably have a general idea of what they might cost. You can shop around, but their pricing will most likely be competitive and...
What makes a logo memorable
If I were to ask you to think of a logo - what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald's arches? When we see a logo, it...
Stratos is making “Self-Care” September a Team thing
We recently found out that September is National Self-Care Awareness Month and it felt like the perfect opportunity for our team to participate in a little...
Introducing our NEW podcast: Marketing in the Wild!
We are so excited to finally introduce our new podcast, Marketing in the Wild! This idea all started two years ago as a brainstorm on how to best serve our...
Announcing our partnership with accessiBe
We’re excited to announce that we've partnered with accessiBe, the leading fully-automated web accessibility solution for ADA compliance. By partnering with...
Guide vs Hero: Why does it really matter?
Remember those analogy activities we had to do in elementary and middle school? Cat is to kitten as dog is to puppy. Well, here’s some more: Frodo is to...
Going The Extra Mile
I recently had an unpleasant experience with a headband + accessory company that I had found through a Facebook ad. Unfortunately, I wasn't in love with the...
Three reasons to do what’s best for your customers
Recently I had a sales call with a prospective client. I have a basic form for people to fill out on my website when they book the call, but I typically walk...
How do you know if you are doing your “Best Work?”
With the end of Q2, we wrapped up work for some of our clients whose grant funding had dried up and others who were implementing some new marketing...
One 4 letter word you don’t want to forget in your marketing
When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational...
Fill Your Creativity Cup
Picture this… it’s Monday morning and you proudly sit down to write next month’s social media content. You’re working ahead instead of leaving your content...