Think of your favorite brand - the products perfectly align with your needs, seem like they’re made only for you. The customer service you get creates such an...
Four Fatal Branding Mistakes Solopreneurs Make
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Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Marketing Tips
Resources to Help Unveil The Power of Pinterest
If you’re like me you probably started using Pinterest in order to save a hundred different recipes (that you likely never even cooked) or daydream about the...
How to talk about yourself without bragging
Many of our clients struggle with figuring out how to talk about themselves and their business in their marketing. Whether it’s on social media or an about...
Empathy – A Business Owner’s Greatest Strength
With all of the things going on in the world today (COVID-19, Black Live Matter, etc.), I’ve been reflecting a lot on what empathy should look like in our...
Digital Marketing is Now More Important Than Ever
It is almost always easier to keep your current customers than it is to get new ones. Over the last month, screen time in the U.S. has seen a sharp increase...
3 Ways To Get Your Message To The Masses
Having a successful marketing strategy that grows your business, means creating different tactics to reach your audience. To capitalize on your outreach and...
Marketing that Satisfies
There is this weird phenomenon that happens when you work in marketing. It happens slowly at first, but eventually, you become extremely in tune with...
How to Design an Advertising Campaign
Most people feel pretty intimidated when it comes to designing a paid marketing campaign and rightfully so. If you do not execute that campaign well or if...
Nonprofit fundraising needs to be thoughtful
[TL;DR: fundraising doesn’t have to be elaborate, but it does need to be thoughtful] In today’s hurried society, people appreciate now more than ever when...
Staying Social while Social Distancing
To be honest, I’ve lost count how many days I’ve been social distancing and I’m pretty sure I’m not the only one who is getting tired of this. But I’m also...
Creative Solutions to Sustain your Business during the COVID-19 Outbreaks
Instead of our normal blog post, I wanted to take time to highlight what is on all of our minds: How will my business fare during the COVID-19 social...
Choosing Colors for Your Brand with Carly Wilkie
As a formally-trained graphic designer with 10+ years of experience, it feels like I’ve been analyzing design forever. It is purely second nature and...
Fonts and Wineglasses
Imagine this. You have arrived at a beautiful vineyard, with the goal of experiencing their delicious wine. You take in everything around you as they ready...
Celebrating Social Media Holidays… yes or no?
We all know that creating content for your business social media can feel overwhelming. When you add in all the National Holidays and Social Media holidays,...
Claire’s LinkedIn Commandments
I laughed out loud when I read this LinkedIn post. Why? Because I too have received pick-up lines, been sold items that don’t apply to me, been sent...
How to say what you do without losing people’s attention
Have you ever been at a networking event where you zone out while the other person is talking? I’m talking full-on...
Using GIFs and Memes in your Marketing
You’ve seen them, you’ve shared them, but let’s learn a little more about what they are and why (or why not) you should use GIFs or memes in your marketing....