Claire’s LinkedIn Commandments

by | Jan 29, 2020 | Marketing Tips, Social Media

I laughed out loud when I read this LinkedIn post. Why?

Because I too have received pick-up lines, been sold items that don’t apply to me, been sent switch-and-bait messages… all in the name of “networking.”

Claire Parsons, a UK copywriter, used humor (one of her commandments) to gently call out her LinkedIn connections who have been mistreating this online networking platform. In the end, networking is about creating human connections even if it’s through an online medium.

Are you using LinkedIn for your marketing strategy? You should be; it’s a rich platform. But make sure you keep Claire’s principles in mind as you leverage your network. Here are some tips:

  1. If you find a connection you would like to make, include a message in your connection request. Avoid using copy and pasted messages and make sure you tailor your message in a way that connects with them.
  2. Leave genuine comments on people’s posts. Respond to others and create a conversation.
  3. Be kind. You can disagree with others but do so politely. Just because your interactions are happening online doesn’t mean there isn’t a human with feelings on the other side of cyberspace. Treat people [better than] how you’d like to be treated.

As Claire asks in her post, are there any commandments you’d like to add?

About the Author

Strategy & CEO at Stratos Creative Marketing | + posts

Julia Block is the CEO of Stratos Creative Marketing, helping business owners make sure their marketing strategies all work together to produce results and revenue.


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