Staying Social while Social Distancing

by | Mar 24, 2020 | Content Creation, Marketing Tips, Reflections, Social Media

To be honest, I’ve lost count how many days I’ve been social distancing and I’m pretty sure I’m not the only one who is getting tired of this. But I’m also not the only one who understands how important staying home is in preventing the spread of COVID-19. 

There are plenty of people out there telling you how to care for your health and wellbeing. There are also plenty of people out there with amazing resources on how to sustain your business through this unprecedented and challenging time. 

But there’s not a lot of people out there helping you figure out how to show up. Whether your business is relevant to the current needs OR if you’ve had to pivot your product or services, you’re probably trying to figure out how to connect with your customers on social media and via email since your traditional face-to-face avenues are no longer options. 

Here are some ideas: 

  1. Show up in your social media feeds.
    Post frequently (daily on some platforms) about your business, services, products. But also post about how you’re adapting to this new social distancing lifestyle. Serve your audience with some new free information. 
  2. Show your face on your Instagram/Facebook stories.
    Be present, not polished. As face-to-face contact dwindles, we are craving any human connection we can get. I know that talking to the camera can be intimidating, but your community will be gracious to you as you gain experience. 
  3. Use your email list.
    If you have a list, send a free resource to your audience. Don’t be obnoxious and bug them, but remind them you are out there. If you release a new product, tell them. If you’re pivoting, make sure they know!
  4. Send personal emails.
    Whether you have an email list or not, you can do this. Send personal emails to your clients/prospects/friends. Ask them how they’re faring. Don’t tell them you’re happy to help with your services. Just check-in on them. We all need to feel supported and loved during this time. 

Human connection. Present, not polished.

Two themes that have been recurrent in my conversations with our team and our clients. While we cannot control COVID-19 and the circumstances it’s thrown us into, we are able to control how we show up to our audience. Let’s stay social even while we may be social distancing.

Worried about your business and what to do next? Schedule a free brainstorming hour where we can talk about how you can pivot your marketing to reach your clients in this new season of business.

About the Author

Strategy & CEO at Stratos Creative Marketing | + posts

Julia Block is the CEO of Stratos Creative Marketing, helping business owners make sure their marketing strategies all work together to produce results and revenue.


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