Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Think Your Work “Speaks For Itself”? Here’s Some Tough Love.
Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in...
Three Reasons Why your Website is not Helping you Connect with your Ideal Customer
Businesses understand that a website is an imperative part of their marketing. And if it is less than three years old, probably looks pretty nice. Most likely...
How I’m Prioritizing my Mental Health as a 26 y/o Widow
“I will always be sad about losing you. But I refuse to lead a sad life.” I saw this quote on Instagram and realized it is exactly how I am living my...
11 Tips For Email Marketing Mastery
If you struggle with email marketing, aren’t convinced that it matters, or just haven’t gotten around to building an email strategy that makes money, this is...
What does social media have in common with kids? (Part two)
Last time I wrote, I touched on some ways that babies and social media marketing are the same. If you haven’t read that blog yet, you can find it here, but I...
What does social media have in common with kids? (Part one)
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer...
Finding Your Voice
We’ve all heard that words matter, but have you ever asked yourself why? Words – particularly written ones that are read and not accompanied by tone of voice...
Could your business benefit from some spring cleaning in your marketing?
Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny...
A Guideline To Photoshop & Editing Ethics
Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4...
The best personality test to help your team function together naturally
Disclaimer: I am a personality test junkie. Ever since I first stumbled upon my first personality test, I have found excitement and belonging in taking these...
3 ways to make writing nurture emails easier
Clients have asked us, “how do you put out an email EVERY WEEK? How do you find so much material to talk about? How do you have the bandwidth to do it?” Well,...
The Customer is (not) always right.
For the past year and a half, I have worked at Starbucks as a barista. It’s an awesome side gig. Free coffee drinks. Connections with our regulars. The power...
Confessions of a Bookworm: How I Found My Little Corner of Social Media
A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook. “Stretch your...
Three Opportunities to Surprise and Delight Your Clients
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are...
How to drive traffic to your website and sales funnel
So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales...
All About Rebranding
Alfred Edward Perlamn, a hot-shot railroad executive from the 1960s, said it well when he stated “After you've done a thing the same way for two years,...
What Being a Mom Taught me About Reaching Your Audience Online
Honestly, I have never paid much attention to advertisements or marketing. I just took for granted what appealed to me and didn’t really think twice. After...
About COVID-19 and the New Normal
There’s a lot of talk about how we should be operating our businesses amidst this “new normal” we’re living in. For some, the initial panic of how to survive...
Social Media’s Role in our Relationship with Food: Insight from a Registered Dietitian
As a healthcare provider, I never thought social media would be as important to my practice as it has become. As I’ve come to understand the value in having a...
Authenticity is the key to ANY success, but especially on social media
In 2019, Merriam-Webster defined "social media" as "forms of electronic communication through which users create online communities to share information,...
My Reflections on Netflix’s The Social Dilemma
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to...
Women’s Business Month
In honor of National Women's Small Business Month, we wanted to mini-interviews with some of our clients who run women-owned businesses. We want to celebrate...
3 Things You Need for a Photoshoot
Full Disclosure: I am not a trained photographer. But that doesn’t stop me from making sure our (and our clients) branded photos are amazing. Whether...
How good typography can serve your business.
There’s an enormous jet black billboard that I always pass on my way home from Kentucky to Atlanta. This billboard, in all white, bold CAPS, always screams...