Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
What makes a logo memorable
If I were to ask you to think of a logo - what pops into your head? Maybe the famous Nike swoosh or the iconic McDonald's arches? When we see a logo, it...
Stratos is making “Self-Care” September a Team thing
We recently found out that September is National Self-Care Awareness Month and it felt like the perfect opportunity for our team to participate in a little...
Introducing our NEW podcast: Marketing in the Wild!
We are so excited to finally introduce our new podcast, Marketing in the Wild! This idea all started two years ago as a brainstorm on how to best serve our...
Announcing our partnership with accessiBe
We’re excited to announce that we've partnered with accessiBe, the leading fully-automated web accessibility solution for ADA compliance. By partnering with...
Guide vs Hero: Why does it really matter?
Remember those analogy activities we had to do in elementary and middle school? Cat is to kitten as dog is to puppy. Well, here’s some more: Frodo is to...
Going The Extra Mile
I recently had an unpleasant experience with a headband + accessory company that I had found through a Facebook ad. Unfortunately, I wasn't in love with the...
Three reasons to do what’s best for your customers
Recently I had a sales call with a prospective client. I have a basic form for people to fill out on my website when they book the call, but I typically walk...
How do you know if you are doing your “Best Work?”
With the end of Q2, we wrapped up work for some of our clients whose grant funding had dried up and others who were implementing some new marketing...
One 4 letter word you don’t want to forget in your marketing
When I was in college, the first design class I took was called “Interactive Media 1”. We built powerpoints and dynamic PDF files. We watched informational...
Fill Your Creativity Cup
Picture this… it’s Monday morning and you proudly sit down to write next month’s social media content. You’re working ahead instead of leaving your content...
Think Your Work “Speaks For Itself”? Here’s Some Tough Love.
Your work is like the beautiful truffula trees in Dr. Seuss’s classic, “The Lorax.” It has deep, intrinsic value. But it doesn’t speak. At least not in...
Three Reasons Why your Website is not Helping you Connect with your Ideal Customer
Businesses understand that a website is an imperative part of their marketing. And if it is less than three years old, probably looks pretty nice. Most likely...
How I’m Prioritizing my Mental Health as a 26 y/o Widow
“I will always be sad about losing you. But I refuse to lead a sad life.” I saw this quote on Instagram and realized it is exactly how I am living my...
11 Tips For Email Marketing Mastery
If you struggle with email marketing, aren’t convinced that it matters, or just haven’t gotten around to building an email strategy that makes money, this is...
What does social media have in common with kids? (Part two)
Last time I wrote, I touched on some ways that babies and social media marketing are the same. If you haven’t read that blog yet, you can find it here, but I...
What does social media have in common with kids? (Part one)
I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer...
Finding Your Voice
We’ve all heard that words matter, but have you ever asked yourself why? Words – particularly written ones that are read and not accompanied by tone of voice...
Could your business benefit from some spring cleaning in your marketing?
Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny...
A Guideline To Photoshop & Editing Ethics
Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4...
The best personality test to help your team function together naturally
Disclaimer: I am a personality test junkie. Ever since I first stumbled upon my first personality test, I have found excitement and belonging in taking these...
3 ways to make writing nurture emails easier
Clients have asked us, “how do you put out an email EVERY WEEK? How do you find so much material to talk about? How do you have the bandwidth to do it?” Well,...
The Customer is (not) always right.
For the past year and a half, I have worked at Starbucks as a barista. It’s an awesome side gig. Free coffee drinks. Connections with our regulars. The power...
Confessions of a Bookworm: How I Found My Little Corner of Social Media
A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook. “Stretch your...
Three Opportunities to Surprise and Delight Your Clients
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are...