I am a person who likes consistency. I thrive on a set schedule and rigorous repetition. My husband and I like to joke that if he wants to go out for a beer...
Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
Could your business benefit from some spring cleaning in your marketing?
Ahh spring! For a lot of us the sun or warmth of the sun is finally being felt on our skin, and it feels so good. This past weekend was full of warm sunny...
A Guideline To Photoshop & Editing Ethics
Over the past few years I have travelled more than in the rest of my life combined. My husband and I hit 12 new countries and several states in the past 4...
3 ways to make writing nurture emails easier
Clients have asked us, “how do you put out an email EVERY WEEK? How do you find so much material to talk about? How do you have the bandwidth to do it?” Well,...
Confessions of a Bookworm: How I Found My Little Corner of Social Media
A decade ago, my oldest and dearest girlfriends—women I’ve known since elementary school—teased me mercilessly for not being on Facebook. “Stretch your...
Three Opportunities to Surprise and Delight Your Clients
How do you care for your clients well? I mean going beyond just doing your job well. Are you a baker or restaurant? I don’t just mean serving good food. Are...
How to drive traffic to your website and sales funnel
So you have a new website and you’ve built your sales funnel. Visitors to your website will now download your lead generator and be funneled into a sales...
Social Media’s Role in our Relationship with Food: Insight from a Registered Dietitian
As a healthcare provider, I never thought social media would be as important to my practice as it has become. As I’ve come to understand the value in having a...
Authenticity is the key to ANY success, but especially on social media
In 2019, Merriam-Webster defined "social media" as "forms of electronic communication through which users create online communities to share information,...
My Reflections on Netflix’s The Social Dilemma
Last month The Social Dilemma hit Netflix, and almost immediately, all my marketing colleagues started talking about it. While I normally try to...
Three Books Every Content Creator Should Read
The words you use to describe yourself and the services you provide will attract a certainaudience. This in turn will open doors to potential clients or...
Five Ways for Nonprofits to Post on Social Media Without Asking for Something
If you run a nonprofit, you probably rely fairly heavily on donations and volunteers to keep your business running. If...
Creative ways to spice up stock photography
Stock photos are one of the best online resources available to marketers. They save time and money by replacing photoshoots and production costs with powerful...
Three Steps to Choosing a Lead Magnet
Potential customers visit your website everyday. Your business invested time and money to get them there between your website, design efforts, ad campaigns,...
Resources to Help Unveil The Power of Pinterest
If you’re like me you probably started using Pinterest in order to save a hundred different recipes (that you likely never even cooked) or daydream about the...
Why photos of cows won’t sell your products
This weekend I came across a social media account where the account manager takes photos of cows and puts people's names on them. So I did a little bit of a...
Our favorite social media growth strategies
Everyone who learns that we serve our clients with their social media has the same question: “How do I grow my social media?” There’s a lot of different...
3 Ways To Get Your Message To The Masses
Having a successful marketing strategy that grows your business, means creating different tactics to reach your audience. To capitalize on your outreach and...
5 Social Media Prompts to use During the COVID crisis
I’ve seen two different reactions to social media during this COVID crisis. Some people are harnessing the power of social media as a way to connect with...
Staying Social while Social Distancing
To be honest, I’ve lost count how many days I’ve been social distancing and I’m pretty sure I’m not the only one who is getting tired of this. But I’m also...
Celebrating Social Media Holidays… yes or no?
We all know that creating content for your business social media can feel overwhelming. When you add in all the National Holidays and Social Media holidays,...
Five Easy Social Media Thought Starters
Is improving your social media presence a 2020 goal? Many business owners know they need to use the various platforms to reach their goals, but when they sit...
What’s the deal with vulnerability in social media?
vul·ner·a·bil·i·ty noun the quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally. This word has...
Social Media Prompts for Thanksgiving, Giving Tuesday and the 3 Upcoming Shopping Holidays
At the end of this month, there are five “holidays” that your business or non-profit can celebrate alongside your community. While three are shopping...