Blog
We know you’re always looking for reliable information about how to market your business. Each week we compile the best information on marketing strategy, social media, and more to share in our newsletter (see below) and on our blog. If you have a topic you’d like to hear more about, send us a message. We’re always looking for new topics to share about.
You don’t have to go viral to be a success
Why a million followers won’t help your business be successful. I know this firsthand. A couple of months ago, my business Instagram page had about 160...
Our favorite social media growth strategies
Everyone who learns that we serve our clients with their social media has the same question: “How do I grow my social media?” There’s a lot of different...
3 Ways To Get Your Message To The Masses
Having a successful marketing strategy that grows your business, means creating different tactics to reach your audience. To capitalize on your outreach and...
Marketing that Satisfies
There is this weird phenomenon that happens when you work in marketing. It happens slowly at first, but eventually, you become extremely in tune with...
How to Design an Advertising Campaign
Most people feel pretty intimidated when it comes to designing a paid marketing campaign and rightfully so. If you do not execute that campaign well or if...
5 Social Media Prompts to use During the COVID crisis
I’ve seen two different reactions to social media during this COVID crisis. Some people are harnessing the power of social media as a way to connect with...
Nonprofit fundraising needs to be thoughtful
[TL;DR: fundraising doesn’t have to be elaborate, but it does need to be thoughtful] In today’s hurried society, people appreciate now more than ever when...
Staying Social while Social Distancing
To be honest, I’ve lost count how many days I’ve been social distancing and I’m pretty sure I’m not the only one who is getting tired of this. But I’m also...
Creative Solutions to Sustain your Business during the COVID-19 Outbreaks
Instead of our normal blog post, I wanted to take time to highlight what is on all of our minds: How will my business fare during the COVID-19 social...
Choosing Colors for Your Brand with Carly Wilkie
As a formally-trained graphic designer with 10+ years of experience, it feels like I’ve been analyzing design forever. It is purely second nature and...
Here’s to the Productive Perfectionists
Based on that title alone… can you relate? Do you find flaws in your work no matter how much time you put in?Do you feel your creative mind dwindling as you...
Fonts and Wineglasses
Imagine this. You have arrived at a beautiful vineyard, with the goal of experiencing their delicious wine. You take in everything around you as they ready...
Celebrating Social Media Holidays… yes or no?
We all know that creating content for your business social media can feel overwhelming. When you add in all the National Holidays and Social Media holidays,...
Claire’s LinkedIn Commandments
I laughed out loud when I read this LinkedIn post. Why? Because I too have received pick-up lines, been sold items that don’t apply to me, been sent...
Five Easy Social Media Thought Starters
Is improving your social media presence a 2020 goal? Many business owners know they need to use the various platforms to reach their goals, but when they sit...
How to say what you do without losing people’s attention
Have you ever been at a networking event where you zone out while the other person is talking? I’m talking full-on...
Using GIFs and Memes in your Marketing
You’ve seen them, you’ve shared them, but let’s learn a little more about what they are and why (or why not) you should use GIFs or memes in your marketing....
Getting Ready for 2020
I have to be honest with you. I’ve been getting a little overwhelmed with everyone talking about how a new decade is just around the corner. This new decade...
What’s the deal with vulnerability in social media?
vul·ner·a·bil·i·ty noun the quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally. This word has...
Social Media Prompts for Thanksgiving, Giving Tuesday and the 3 Upcoming Shopping Holidays
At the end of this month, there are five “holidays” that your business or non-profit can celebrate alongside your community. While three are shopping...
Selling without selling on Social Media
Not every post needs to have a giant BOOK NOW, BUY NOW, SCHEDULE NOW request. Social Media is STILL a place where people go to connect…and then (maybe)...
Thoughts on Using TikTok for Marketing
If you follow some popular marketing experts, you may have heard some of them say that you HAVE to get on TikTok as it grows. I’ve heard other marketers, tell...
9 Tips for Using Social Media in your Giving Tuesday Fundraising
While this blogpost may be most useful to non-profits and other philanthropic organizations, there are tips in here that every business can use as you prepare...
The Three Best Podcasts on Marketing
In light of celebrating International Podcast Day yesterday, we wanted to share three of our favorite marketing podcasts with you. These are all easy to...