Everyone who learns that we serve our clients with their social media has the same question: “How do I grow my social media?”
There’s a lot of different ways you can answer that question – especially depending on what your goals are. But there are three ways that are tried and true. They work for everyone I’ve met!
Nurturing your engagement
The first step to nurturing engagement is to ask for it. Ask people to like your post if they agree or to comment with a thought or to tag someone that might be interested. By asking, you are encouraging people to engage with your post.
Positive reinforcement psychology dictates that if we affirm a behavior it will occur again in the future. The second step to nurturing engagement is to respond to the comments people leave on your post. When you respond, you’re adding a human element to social media. By affirming their comment, you’re encouraging them to leave a comment next time!
When people tell us that their social media isn’t growing, one of our first questions to them is: “how often do you post?” While you can definitely post too much, usually business owners err on the side on not posting enough. We get it! Running a business can get hectic and social media usually gets set on the back burner.
Here’s the thing: creating posts consistently helps grow your social media. People get used to seeing and interacting with your content. When you use hashtags (see below), the likelihood of people finding your content increases.
Hashtags are Instagram and Linked-In’s ways of getting new eyes on your content. When people search a hashtag that you have used on your post, there’s a chance they might see it.
But a quick warning – research your hashtags ahead of time. You don’t want to use hashtags that have been used on millions of posts because your content will get lost in the shuffle. You also don’t want to use hashtags that have only been used a few hundred times (unless if it’s perfect), because not enough people are probably laying eyes on the hashtag.
Our favorite sweet spot for hashtags is between 40,000 and 150,000. That being said, if you find the perfect hashtag that your ideal client will be looking at – use it!
Let us know if you have other favorite ways to grow your social media. We’d love to hear from you!